Responsibilities

• Owning the AI-native GTM launch
• Lead the GTM strategy and execution for Unit4’s AInative architecture - a companywide, 18month initiative
• Translate complex technical innovation into clear, credible economic value stories for CFOs, COOs, and CHROs
• Align Product, Sales, Customer Success, and Services around a unified, revenue-focused launch
• Use this launch to establish scalable GTM disciplines for future innovation
• Elevating product marketing and messaging
• Build and lead a product marketing function that endures beyond individual launches
• Shift messaging from features to outcomes and economic impact
• Develop GTM playbooks, sales narratives, and competitive positioning that drive pipeline and wins
• Partner closely with Product to ensure launches are market-ready and commercially sharp
• Challenge launch readiness when the value story isn’t credible or provable
• Connecting story to proof
• Integrate demonstration services into the narrative so demos deepen the story—not distract from it
• Ensure consistency from message → demo → proof across the buyer journey
• Establish demos as an ongoing commercial lever, not just launch support
• Shaping market perception
• Lead analyst relations to position Unit4’s AI capabilities as differentiated and material
• Use analyst engagement to validate messaging, refine positioning, and build credibility
• Strengthen Unit4’s recognition as a leader in AI-driven ERP for midmarket service organizations
• Building a revenue-focused function

Requirements

• Has led major platform or transformational launches in B2B SaaS or enterprise software
• Operates comfortably between Product, Sales, and market reality
• Thinks in commercial outcomes, not just messaging quality
• Remote eligibility or willingness to work remotely from the UK, Spain, or Portugal

Nice to have

• Senior product marketing or GTM leader who has led major platform or transformational launches in B2B SaaS or enterprise software
• Operates comfortably between Product, Sales, and market reality
• Thinks in commercial outcomes, not just messaging quality

Benefits

• a culture built on trust - giving you freedom and autonomy to be successful.
• balance - with our uncapped time off policy, remote working opportunities and Global Wellbeing Days when the whole company can switch off and prioritize well-being.
• talented colleagues, role models and mentors - work, learn and be inspired by some of the best talent in the software industry.
• a commitment to sustainability - with initiatives such as our Act4Good program, a way for everyone at Unit4 to come together and engage in actions that benefit society and the planet.
• a safe and inclusive working environment – supported by our Employee Resource Groups, which are open to all and include Women at Unit4, Pride at Unit4, Mental Health and Access at Unit4, and People of Color at Unit4.