Own the AI-native GTM launch by shaping strategy, unifying cross-functional teams, and translating technical innovation into credible economic value stories for senior buyers.

• Own the GTM strategy and execution for Unit4’s AInative architecture - a companywide, 18month initiative
• Translate complex technical innovation into clear, credible economic value stories for CFOs, COOs, and CHROs
• Align Product, Sales, Customer Success, and Services around a unified, revenue-focused launch
• Use this launch to establish scalable GTM disciplines for future innovation
• Elevating product marketing and messaging
• Build and lead a product marketing function that endures beyond individual launches
• Shift messaging from features to outcomes and economic impact
• Develop GTM playbooks, sales narratives, and competitive positioning that drive pipeline and wins
• Partner closely with Product to ensure launches are market-ready and commercially sharp
• Challenge launch readiness when the value story isn’t credible or provable

Lead analyst relations to position Unit4’s AI capabilities as differentiated and material, validating messaging and building credibility.

• Lead analyst relations to position Unit4’s AI capabilities as differentiated and material
• Use analyst engagement to validate messaging, refine positioning, and build credibility
• Strengthen Unit4’s recognition as a leader in AI-driven ERP for midmarket service organizations

Building a revenue-focused function.