Responsibilities

• Develop and own the global marketing and brand strategy with a primary focus on generating qualified leads and converting them into meaningful engagement actions, including trial requests and product adoption.
• Lead and scale a high-performing global marketing team of 20+ specialists across Campaigns, Outreach, Communications, and Events, owning performance and delivery against KPIs.
• Plan and oversee the execution of integrated, multi-channel demand generation campaigns including email, social, webinars, events, and thought leadership.
• Drive initiatives that strengthen brand recognition and awareness while positioning JoVE as a go-to resource for education and science research.
• Design and execute audience engagement strategies that attract, nurture, and convert prospects into trial users and active leads.
• Establish clear KPIs, and conversion metrics; monitor ROI and funnel impact, and continuously optimize programs to improve lead quality and conversion rates.

Requirements

• A Bachelor's degree.
• 10+ years of experience in marketing. Experience in EdTech, academic publishing or SaaS is preferred.
• 7+ years of management experience, successfully leading high-performing teams in a global environment.
• Demonstrated ability to proactively develop and execute innovative marketing programs that generate leads, convert them into engaged users (e.g., trials, demos, or similar engagement actions), and drive revenue growth.
• Strong experience managing integrated, multi-channel marketing programs across email, social, events, webinars, content, and thought leadership.
• Experience with Hubspot and Salesforce is required.
• Excellent English communication skills.
• Results-driven, proactive, and thrives in a fast paced environment.