Responsibilities

• Translate the company strategy into a prioritized, resourced, and time-phased product portfolio marketing roadmap for PHR and JointMedica Total Hip, tied to instrument readiness, surgical technique readiness, training readiness, and commercialization milestones.
• Own the upstream marketing process for the PHR and JointMedica Total Hip portfolios, including market need, product positioning, customer segmentation, competitive differentiation, claims support, value proposition, and product roadmap inputs.
• Lead surgeon input and commercial/product development support for PHR mechanical instruments, including femoral and acetabular instrumentation.
• Help develop precise, reproducible surgical techniques for anterior-approach hip resurfacing and posterior-approach hip resurfacing, working closely with surgeon design teams and internal development groups.
• Help optimize the JointMedica Total Hip product platform, including implants, instruments, surgical workflow, packaging, and approach-specific surgical techniques.
• Lead structured surgeon input for computer navigation, CAS, and PSI opportunities across PHR and JointMedica Total Hip platforms.
• Plan and lead effective surgeon design-team meetings, KOL sessions, advisory boards, and structured feedback forums for PHR, Total Hip, instruments, navigation, and PSI.
• Build world-class surgeon training programs for PHR and JointMedica Total Hip devices, including curricula, learning pathways, cadaver lab formats, proctoring models, case-support materials, field-team enablement, and train-the-trainer approaches.
• Evaluate product packaging, instrument delivery, case logistics, tray configuration, and commercial workflows for the growing US ambulatory surgery center (ASC) market.
• Build a single synchronized plan spanning surgeon input, product requirements, instrument development, surgical technique development, training content, validation labs, conference activity, launch collateral, and post-launch feedback loops.

Requirements

• Bachelors degree required; MBA, marketing degree, engineering degree, biomedical/mechanical engineering degree, or related technical/business graduate degree preferred.
• 10+ years of progressive experience in medical device product marketing, product management, product development, or portfolio leadership; orthopedics strongly preferred.
• Minimum of 5 years of direct orthopedic marketing and product development experience required; hip arthroplasty, hip resurfacing, orthopedic reconstruction, navigation, PSI, or enabling-technology experience strongly preferred.
• Demonstrated ability to work directly with surgeons, surgeon design teams, KOLs, field teams, distributors, and cross-functional product development teams.
• Strong understanding of upstream marketing, VOC, product requirements, product lifecycle management, competitive analysis, segmentation, positioning, claims discipline, launch planning, and surgeon education.
• Proven ability to create high-quality executive and Board materials, as well as detailed working documents such as surgical technique drafts, lab protocols, surgeon-training decks, meeting summaries, launch trackers, and project charters.
• Comfort with regulated medical-device environments, including design control, risk management, validation, IFU/operative technique alignment, compliance-sensitive KOL engagement, and documentation discipline.
• Exceptional communication skills and orthopedic credibility; able to hold meaningful conversations with hip surgeons, product engineers, field teams, distributors, executives, and Board members.
• High energy, high accountability, strong follow-through, low ego, and a demonstrated ability to produce excellent work quickly with limited administrative support.