Responsibilities

• Own the insights engine for marketing, unifying consumer, competitive, market, and dealer data into a single, cohesive enterprise narrative — pain points, market opportunities, and competitive positioning.
• Build and lead a world-class Marketing Insights team — with deep expertise in Customer, Competitive, Market, and Dealer Partner insights.
• Elevate data-driven segmentation across customer segments and market/geo opportunities.
• Lead a recurring “Friday Story” with analytics partners across the enterprise, addressing strategic questions on the industry, company, customers, dealers, and trends — including in-flight reviews and post-mortems.
• Build insights and high-level business cases to evaluate and prioritize growth and retention opportunities across customers and dealer partners.
• Present insights and recommendations to senior leaders across the C-suite.
• Own the development and execution of the Marketing Long Range Plan and 12-month detailed operating plan, in partnership with the CMO and marketing leadership team
• Build and govern performance dashboards with clear KPIs; hold teams accountable to commitments and explain performance drivers.
• Own the budget and resource allocation for the Insights & Planning function, ensuring investment is prioritized against the highest-impact opportunities.
• Serve as chief of staff and key advisor to the CMO and other senior leaders, including board-level presentations.

Requirements

• Bachelor's degree in Marketing, Business, Statistics, Data Analytics, or a related field, or equivalent experience.
• 15+ years of experience in marketing insights, analytics, or strategy, including 7+ years in a leadership role.
• Proven track record building consumer, competitive, and market insights capabilities that inform business strategy.
• Experience partnering with analytics/data teams on platform requirements (e.g., CDP, CRM, data warehouse).
• Demonstrated success presenting to and influencing senior executive audiences, including the C-suite.
• Strong program management skills across multiple concurrent work streams.
• Excellent written, verbal, and executive presentation skills.
• Proven leadership and team development skills.

Preferred

• MBA or other advanced degree.
• Experience in financial services, fintech, or auto finance / subprime lending.
• Experience with Customer Data Platforms (CDP) and marketing technology stacks.
• Experience supporting board-level reporting or chief of staff functions.
• Experience building or scaling AI-enabled analytics or automation capabilities.

Benefits

• Excellent benefits package that includes 401(K) match, adoption assistance, parental leave, tuition reimbursement, comprehensive medical/ dental/vision and many nonstandard benefits that make us a Great Place to Work