Responsibilities

• Advertorials, pre-sell pages, VSLs
• Landing pages and product pages
• Meta ad concepts, hooks and scripts
• New angles, big ideas, unique mechanisms and offers
• Customer research and competitive research
• Testing and improving copy based on real performance data

Requirements

• You should be able to show work that has generated meaningful revenue or supported serious paid media spend, and explain why it worked.
• Advertorials, landing pages, VSLs, product pages, Meta ads, scripts, offers (write copy that sold at scale).
• You should be able to take a product, understand the customer deeply, find a unique angle and big idea, identify a unique mechanism, build the argument, handle objections, create desire, and turn paid traffic into revenue.
• You probably know the work of people like Eugene Schwartz, Gary Bencivenga, Claude Hopkins and Robert Cialdini. More importantly, you know how to apply the principles.

Preferred

• Beauty and/or supplement copy experience is useful, but not required.

Benefits

• - No bureaucracy. Move fast, test ideas, get answers quickly.
• - Work from anywhere. We care about output, not office politics.
• - Serious upside. If your copy performs, you can do very well.
• - Real scale. Your work will be tested against millions in annual paid media spend.
• - Work with killers. Join a team of highly driven performance marketers, media buyers and operators.
• - Push direct response further. Test bold angles, offers, hooks and funnels at a level most companies would never allow.
• - Focus on the work. Minimal internal friction, with operational and compliance support handled around you.
• - Quality products. Our brands only sell differentiated, quality products with clear USPs ideally suited to good direct-response copy.