Own the development and articulation of data-backed digital strategy for luxury clients, translating insights into scalable category-driven stories across social, PR, and paid channels, while partnering with cross-functional teams to shape long-term digital direction.

• Build & maintain deep understanding of the client’s category in digital channels through our suite of analysis and reporting tools, as well as your own pro-active research in keeping up to date with industry trends.
• Together with your social-first understanding of popular culture, develop strategies that are data-backed and can scale category conversation and perception, balancing compelling storytelling, engagement and performance.
• Define and shape performance KPIs
• Work collaboratively with our social, DPR, influencer, and paid teams to leverage their expertise and ensure our activities are tightly integrated.
• Next to a strong data-led foundation of activities, be able to think outside the box and generate ideas, individually or with others, that can drive cut-through for the category.
• Client-facing — able to act as a partner and sounding board to the Client’s strategic needs, presenting strategy clearly back to them, building trust, and shaping long-term digital direction in partnership with the CSO & client service team.

• 7+ years digital strategy experience agency-side
• Strong intellectual curiosity & critical thinking skills
• Experience using audience & social reporting tools
• Analytical skills and ability to synthesise into sharp insights
• Strong presentation skills
• Energy, curiosity, and collaboration —working seamlessly with all departments as needed.
• Openness to explore use of AI tools/agents to increase efficiency and add value
• You live & breathe Greenpark’s core values ‘We Strive ’, ‘ Acting Together ’, ‘ With Kindness ’ - championing openness, respect, innovation, and teamwork - so that every interaction, both internally and externally, reflects our commitment to our values.

• 25 days of holidays per year + UK bank holidays and your birthday off.
• Christmas Closure - (extra days on top of your holiday allowance)
• A monthly entertainment subscription paid by the company (e.g. Amazon Prime, Netflix, Spotify, etc)
• Private pension and private healthcare insurance.
• Access to VDU Eye Tests and Employee Assistance Programme (EAP).
• Participate in wellness and peer recognition initiatives (e.g. On The Spot Awards and Value Champion Awards).
• LinkedIn Learning – Access to a leading online learning platform, which offers a wide variety of courses including business, creative and technical skills.
• Social Events – Join us for our major annual social events: Spring, Summer, Halloween and Christmas parties, plus many other ad-hoc events.
• Enhanced maternity/paternity leave allowances.
• Yearly Calm subscription