Responsibilities

• Leading the ideation, planning and execution of Digital PR campaigns from concept to coverage
• Using data, insight and trends to shape campaign strategy and creative direction
• Owning campaign delivery timelines, ensuring work is delivered on time and to a high standard
• Leading outreach activity and building strong relationships with journalists and publications
• Leading quarterly planning and contributing to wider Digital PR strategy for clients
• Reviewing and improving campaign performance, using results to inform future activity
• Mentoring and supporting junior team members, providing guidance and feedback where needed
• Collaborating closely with SEO, data and account teams to ensure PR activity supports organic growth
• Managing more junior members of the team

Requirements

• 2-3+ years’ experience working in Digital PR, ideally within an agency environment
• Proven experience leading Digital PR campaigns from ideation through to delivery
• Strong understanding of how Digital PR supports SEO and organic performance
• An understanding of how AI and the GEO landscape plays into PR strategies
• Excellent written communication skills, including outreach, commentary and campaign copy
• Strong organisational skills with the ability to manage multiple campaigns and priorities
• Confidence working with data and insight to inform campaign ideas
• A proactive, solutions-focused mindset and a high standard for quality

Preferred

• Experience mentoring or supporting junior team members
• Experience leading client strategy or planning sessions

Benefits

• Unlimited annual leave (yes, really!)
• An annual profit share bonus for all employees from our Employee Ownership Trust
• Health cash plan, giving you cash back on dental, optical, physio, and alternative therapies
• Virtual GP access and counselling support
• Discounted gyms across the country
• Send and earn recognition points to cash out as gift vouchers at your favourite stores
• Hybrid working options - pick an office-based or remote contract based on what works for you
• Flexible working hours - start and finish any time outside of our core working hours
• Annual 2 week Christmas closure
• Monthly team cultural events - socials, events, meals and games