Senior Digital PR Executive

Leeds, UK (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 5 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own a data driven Digital PR program that builds journalist relationships, sources outlets for high quality coverage, and briefs compelling creative assets while mentoring juniors.

  • Outreach execution: plan and drive targeted campaigns that deliver measurable coverage and client impact.
  • Content & media sourcing: identify outlets and assemble quality media lists with written and visual assets.
  • Team development: mentor junior members and model best practices in fast paced campaigns.

Job Description

Responsibilities

  • As a Senior Digital PR Executive, you will be responsible for monitoring news and media opportunities, gathering and analysing data-driven insights, delivering targeted outreach campaigns, and supporting the development of creative outreach strategies that drive impactful coverage and measurable client success.
  • Create and foster relationships with journalists and become a trusted source of quality content
  • Source viable outlets to feature created content, including written and visual assets, to pull together high-quality media lists
  • Support the wider team by creating and briefing in campaign assets, such as press releases, on-site copy and design used for campaign work
  • Analyse research and build an understanding of our clients' brands to create tailored press releases
  • Proactively monitor results from campaigns, and share insights with the team
  • Mentor junior members of the team, leading by example at all times

Requirements

  • Proven experience in a Digital PR role, agency or busy press office environment, and be able to provide examples of successful campaigns
  • Excellent written and verbal communication skills with the ability to liaise with personnel at all levels
  • A positive and challenging mindset, as well as a bunch of creative ideas - creativity is a must
  • An ability to thrive in a fast-paced environment, with a fun and enthusiastic can-do attitude
  • Exceptional presentation, written and verbal communication skills, with strong attention to detail
  • The ability to think strategically and creatively
  • Good working knowledge of the Digital PR industry
  • Outstanding organisational and time management skills
  • Ambition and drive - not afraid to take ownership of campaigns, seeing them through from conception to implementation

Preferred

  • Multilingual (as we work with clients all over the world!)
  • Prior experience working with sports brands, or within sports journalism
  • Prior experience working in finance and B2B

Benefits

  • 33 days annual leave (including bank holidays)
  • Birthdays off work
  • Work abroad policy (up to 30 days per year)
  • Industry-leading family policies
  • Competitive pension scheme (matched up to 7%)
  • Hybrid working policy
  • Life assurance and private Bupa healthcare
  • Regular team socials and incentives
  • Free weekly breakfasts
ICS-digital logo

ICS-digital

ICS-digital is a global SEO, content, advertising, translation & digital PR agency working in over 100 languages, across over 90 markets in the most highly regulated and highly competitive industries.With 100+ staff based in the UK while also drawing on hundreds of writers, creatives and translators in local territories globally, our clients benefit from enormous reach and subject matter expertise. As a flexible and responsive agency, we have an unrivalled ability to deliver exceptional results on large-scale projects in the most competitive sectors, including finance, iGaming, law, health and international eCommerce and travel.

Founded in 2008
Leeds, England, GBR
185 employees (134 in marketing)

Traffic Signals

Monthly Visitors
21.7K
Traffic Source Mix
Search
22.5%
Direct
66.4%
Referral
6.2%
Social
3%
Paid
1.6%

Headcount Trend

Current headcount: ~183

Marketing Team

Marketing Team Size
129 (70% of company)
Marketing Roles Posted (Last 30 Days)
1