Responsibilities

• Hands-on Senior Paid (Digital Ads) Manager responsible for day-to-day management and optimisation, and owning roadmap and strategy planning for paid channels.
• Manage and optimise our existing PPC account(s) — including Search, PMax and Demand Gen campaigns — and set up, run and test paid social and other platforms (Meta, LinkedIn, Microsoft/Bing, TikTok or similar).
• End-to-end ownership of campaign setup, targeting, bids/budgets, creative testing and performance optimisation.
• Strong practical understanding of audience strategy and segmentation, tracking and attribution (pixels, conversion tracking, GA4 or equivalent, UTM tagging; knowledge of server-side tracking an advantage).
• Experience working with landing page optimisation and conversion rate optimisation (A/B testing, basic CRO principles).
• Data-driven: comfortable analysing performance, building reports and drawing actionable insights to improve ROAS and CPA targets.
• Able to work independently with significant day-to-day autonomy, making tactical decisions without heavy supervision.
• Comfortable influencing and communicating with senior stakeholders; able to contribute to broader channel strategy in a small team.
• Collaborative: will work closely with Design, Data, Product and Compliance teams, so strong communication and process discipline are required.
• Self-starter, highly motivated, organised and proactive in proposing and running tests.

Requirements

• Up-to-date, hands-on experience managing paid search, PMax and Demand Gen campaigns as part of PPC activity, plus paid social (campaign execution, optimisation and reporting).
• Proven ability to set up and run tests across multiple ad platforms and iterate based on results.
• Strong analytical skills with experience using analytics and reporting tools (Google Analytics/GA4, ad-platform reporting, Excel/Sheets and BI tools like PowerBI) to interpret data and drive decisions.
• Track record of working independently and taking ownership of campaigns and daily optimisation.

Preferred

• Experience in or exposure to financial services or other regulated environments (familiarity with compliance requirements for advertising).
• Experience with landing page testing/CRO tools and methodologies.
• Basic familiarity with BI tools for deeper analysis.
• Experience presenting campaign performance and strategic recommendations to senior stakeholders.