Responsibilities

• Evolving the digital campaign strategy and delivery: plan, build and optimise integrated campaigns across our verticals, from positioning and audience through to creative briefing, launch and reporting.
• Paid media: Google Ads end to end, plus paid social and emerging channels. Drive efficiency and conversion quality, not just volume.
• SEO and GEO: Drive technical and content to build our visibility in generative/AI-driven search, as well as traditional search rankings. A core objective is shifting demand capture away from brand-driven search towards non-brand commercial intent.
• Conversion and the digital journey: assist with landing pages, forms, booking flows and conversion-rate optimisation so digital presence translates into qualified enquiries.
• Measurement and attribution: run analytics and reporting. Implement and maintain robust tracking, including tag management.
• Martech and AI: Assist in optimising the digital stack (Google Ads, GA4, GTM, Mailchimp, Zapier and Pipedrive), and embed AI tooling to scale content production, campaign output and insight.

Requirements

• Minimum 5 years demonstrable B2B marketing experience.
• A genuinely commercial mindset: you’ve been accountable for marketing’s contribution to pipeline and revenue, and can talk fluently about cost per lead, conversion and ROI.
• Hands-on ownership of paid media at a strategic and execution level.
• Strong SEO track record across technical and content outputs.
• Fluency in GA4 and building reports.
• Proven end-to-end campaign ownership

Preferred

• Google Tag Manager and hands-on tracking/measurement implementation.
• GEO / AI-search optimisation and a clear point of view on how search is changing.
• Embedding AI tools and stacks into marketing workflows (content, research, automation, reporting).
• Familiarity with CRM-led attribution and management, ideally Pipedrive or a comparable platform.

Benefits

• Company pension
• Life insurance
• On-site parking
• Private medical insurance
• Sick pay