Account Strategist
Masse
UK (Remote)
$60K/yr - $72K/yrAgencyFull-timeMid level
2 hrs ago
Senior Digital Marketing Manager
Brighton, Brighton and Hove, UK (Hybrid)
Salary Not AvailableSenior Level
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the end-to-end digital engine across ecommerce, CRM and paid media with a metrics-driven ownership model that ties campaigns to revenue and lifecycle outcomes.
- Own the digital stack and workflows that move customers from awareness to activation, retention and reactivation.
- Lead a 4-person team to build a high-performing Digital Marketing function and ensure Brand and Creative translate to strong digital results.
Job Description
Responsibilities
- Own and deliver digital activity across ecommerce, CRM and paid media, aligned to campaigns and key trading moments.
- Bring campaigns to life across digital—making sure everything is set up to capture demand and drive results.
- Manage onsite experience and merchandising, optimising pages, journeys and launches for performance.
- Spot opportunities to improve conversion, navigation and product discovery across the site.
- Drive CRM activity across email and lifecycle—improving engagement, retention and reactivation.
- Support and optimise paid media performance, working with internal teams or agency partners.
- Use data and insight to track performance, spot trends and continuously improve results.
- Lead testing and optimisation across digital channels to push conversion and customer value.
- Work closely with Brand and Creative to make sure campaigns translate seamlessly into digital.
- Line manage a team of 4 and develop the Digital Marketing team, building a high-performing, collaborative culture.
Requirements
- Strong experience across ecommerce, CRM and performance marketing.
- Commercially minded, with a sharp eye for what drives revenue and growth.
- Confident using data and insight to optimise performance and make quick, smart decisions.
- Proven ability to support and shape customer journeys across lifecycle and retention.
- Comfortable working cross-functionally with Brand and Creative to bring ideas to life.
- Organised, proactive and able to deliver in fast-paced, high-growth environments.
- Experience managing or mentoring others, helping to build a high-performing team.
Preferred
- Exposure to platforms, paid media or CRO/testing approaches is a plus.
Benefits
- Hybrid working
- Yearly company bonus
- £1,000 yearly personal development fund
- 5 'study days' a year
- 25 days holiday + bank holidays
- 'Daisy days' (extra 2 days off throughout the year)
- Holiday purchase scheme (+5 days)
- Birthday bonus (after one years’ service)
- Enhanced maternity Leave
- Long service award (additional holiday allowance)
The GelBottle Inc
The GelBottle Inc, female-founded in 2015 by Daisy Kalnina, has taken the nail and beauty world by storm. We have transformed nail care for millions, chiefly with our invention of the World’s first BIABTM -if you don’t know, get to know! With the global success of TGB, we’ve expanded to include TGB US, Peacci Brand, DKollection, SMC Manufacturing and TGB Spa. With a fierce social community of over 1 Million followers, we’re passionate about our product contribution to the industry, our fantastic community, innovation, and education.Our products not only evolve the industry at pace, but they’re also 100% vegan and PETA-certified cruelty-free because beauty should never come at a cost to animals or the planet.Our brands are growing, and it’s of the upmost importance we continue to lead in our industry - we’re looking for passionate, industry-lovers to join our dynamic, founder-led teams - sign up for job alerts via our Careers Page careers.thegelbottle.com
