Responsibilities

• As the strategic lead for Bruntwood SciTech’s digital function, you’ll be responsible for the vision and commercial performance of our digital marketing activity.
• Partner with regional marketing and commercial leads to translate high-level business targets into sophisticated digital campaigns, focused on driving lead generation and quality of enquiries
• Lead the relationship with our Digital Agency, moving beyond day-to-day management to strategic stewardship—setting rigorous performance benchmarks and ensuring they are delivering cutting-edge innovation, not just execution.
• Own and drive the strategic roadmap for PPC, SEO, Display, Paid Social and CRM campaigns alongside our agency.
• Working closely with in-house Head of CRM and Lifecycle Management, develop and evolve our CRM strategy. Look to automate cross-sell/up-sell workflows that move both prospects and customers through the funnel.
• Act as the business-wide SME for our digital activity, advising on and embedding digital best practices across the wider Marketing and Regional teams to ensure a consistent, data-led culture.
• Collaborate with the CX team to turn Voice of the Customer data into digital action. Use sentiment and behavioral insights to influence UX/UI improvements and ensure content strategy solves real-world pain points for our workplace community.
• Elevate reporting from what happened to why it matters. Provide Board-level insights and weekly performance narratives that give stakeholders clear visibility into digital’s impact on our business objectives

Requirements

• Proven experience building and scaling paid social campaigns - specifically across Meta and LinkedIn
• A sound knowledge of CRM (MarketingCloud preferable but not essential), working closely with our IT team to brief commercial objectives and create content
• PPC/SEO/Display/CRO are all outsourced to our agency partner, however a solid understanding of these channels is crucial to be able to manage/support/challenge our agency partner effectively
• A background in B2B Marketing / lead generation preferable but not required
• Good grasp of all digital platforms, Google Analytics, Adwords, Facebook Campaign Manager, LinkedIn
• As a client side organisation you’ll be comfortable representing digital marketing across the business, working with key stakeholders to drive projects and provide statistics to senior stakeholders
• You’ll manage one Digital Marketing Executive, so managerial experience is advantageous, but it’s more important to be able to lead digital and support/develop our Executive
• A passion for placemaking/commercial property/innovation

Benefits

• 28 days holiday plus you get your Birthday off work - and if that’s not enough you can also buy & sell holidays too
• Company bonus - paid annually
• 24 hours a year volunteer time - there are endless opportunities for you to get involved in supporting the causes that matter most to you
• Sabbatical of up to 12 months so you can take a career break after five years with us
• Healthcare cash plan for all colleagues, so you can claim back medical expenses like optical, dentist & physiotherapy. We also offer free private healthcare cover on an opt in basis too
• Life assurance cover for all colleagues
• Up to 8% matched pension scheme
• Discounts & cashback at leading retailers
• Enhanced maternity / shared parental leave - 26 weeks fully paid leave
• Interest free loans to pursue your passions and apply for up to £2000 towards learning a new skill