Senior Digital Marketing Executive - Maternity Cover at Stone King LLP | Cambridge, Cambridgeshire, UK

Stone King LLP

Senior Digital Marketing Executive - Maternity Cover

Cambridge, Cambridgeshire, UK (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

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Job Summary

Own and orchestrate Stone King’s digital presence and performance, aligning website UX, SEO/GEO, paid media, and analytics to drive conversion and client engagement across professional services audiences.

Lead the website roadmap and UX strategy, ensuring campaigns and site updates lift conversion and user satisfaction.
Own SEO/GEO, geo-targeting, and PPC programs, shaping budgets, KPIs, and cross-channel visibility.
Translate analytics into investment and priority decisions, monitor trends in CRO, AI personalization, and future-proofing initiatives.

Job Description

Website management: Lead the website roadmap and UX strategy, setting standards for optimisation and conversion.
Large-scale web projects & campaigns: Oversee large-scale web projects and ensure integration with firmwide campaigns.
User journey improvements: Monitor client journey trends and recommend enhancements to improve UX and conversion.
Content & e-commerce: Upload technical content (videos, audio, member areas) and manage e-commerce functionality.
SEO & GEO: Define and govern SEO/GEO strategy across all digital channels; provide training and ensure compliance with best practice.
Geo-targeting: Research and apply geo-targeting strategies to improve visibility.
PPC & paid digital: Own PPC strategy and budget allocation, setting KPIs for paid media performance and overseeing optimisation.
Analytics & insights: Interpret analytics to influence investment decisions and campaign priorities.
Innovation & future-proofing: Research emerging trends (voice search, AI-driven personalisation, CRO) and implement future-proof digital strategies to leadership and secure support for projects.

Stone King LLP

3.4 Glassdoor

We have built a name for excellence with our commercial, private and public sector clients. Our industry focus, including our leading reputation in the charity and education sectors, enables us to provide tailored advice specific to your needs.Because technical ability alone is not enough, we will seek to build exceptional working relationships with you. By doing so, we will develop a deep understanding of your issues to create better commercial outcomes.We offer specialist legal advice delivered in a positive and personable manner.

Salford, England, GBR

309 employees (10 in marketing)

www.stoneking.co.uk

65% recommend to a friend

100% CEO approval