Senior Digital Marketing Executive - Maternity Cover at Stone King | London, UK

Senior Digital Marketing Executive - Maternity Cover

London, UK (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

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Job Summary

Own the core digital engine by aligning UX-led website strategy with SEO, geo targeting, PPC, and analytics to drive conversions and accountable performance for a professional services firm.

Website UX and conversion optimization across large-scale web projects.
SEO/GEO strategy, geo-targeting, PPC planning, and analytics-driven optimization.
Stakeholder alignment and leadership buy-in to propel future digital initiatives.

Job Description

Responsibilities

Lead the website roadmap and UX strategy, setting standards for optimisation and conversion.
Oversee large-scale web project and ensure integration with firmwide campaigns.
Monitor client journey trends and recommend enhancements to improve UX and conversion.
Upload technical content (videos, audio, member areas) and manage e-commerce functionality.
Define and govern SEO/GEO strategy across all digital channels. Provide training and ensure compliance with best practice.
Research and apply geo-targeting strategies to improve visibility.
Own PPC strategy and budget allocation, setting KPIs for paid media performance and overseeing optimisation.
Analyse performance and provide recommendations for optimisation.
Accountable for digital performance.
Interpret analytics to influence investment decisions and campaign priorities.

Requirements

Proven experience in managing digital marketing platforms and campaigns, ideally within a professional services environment or in a law firm.
Ability to lead large-scale digital projects.
Strong knowledge of website management, UX principles, as well as large-scale web projects.
An understanding of and demonstrated experience with SEO, GEO-targeting, and PPC campaign management.
Experience in marketing automation and CRM systems.
Experience influencing senior stakeholders.
Familiarity with e-commerce functionality and content upload – video/audio/member areas.
Proficiency in using analytical tools such as Google Analytics, PPC dashboards to monitor on and report on performance with the aim to provide actionable insights to improve conversion rates and campaign effectiveness.
Awareness of emerging digital trends such as voice search, AI tools, and CRO with the ability to influence others on implementing new strategies to take advantage of digital engagement.

Preferred

Previous experience in a similar position within professional services environment.
Strong stakeholder engagement skills and confidence to challenge constructively and offer alternative approaches.
Solutions focused approach with drive to improve processes and outcomes.
Strong organisation skills, taking full ownership of tasks and ensuring delivery within agreed deadlines.
Excellent written and verbal communication skills, with the ability to convey ideas and influence decision-making effectively.
Adaptable approach in managing workload and supporting others.
Ability to work collaboratively and team-first attitude.