Own and optimize the end-to-end digital and ecommerce performance, driving traffic, conversions, and lead generation across websites, social, paid media, and content, while partnering with Product, Creative, Trade Marketing, and agency partners to launch and improve digital merchandising and campaigns.

• Own day-to-day digital performance, including websites, ecommerce, and social channels, with data-led optimisation and reporting.
• Continuously optimise traffic, conversion and engagement across all digital touchpoints.
• Ensure strong digital product presentation and merchandising in partnership with the Product team.
• Drive consistent lead generation across both trade customers and direct-to-consumer audiences.
• Develop and optimise digital acquisition channels including social media, paid media, email and content marketing.
• Work closely with the Trade Marketing team to support product launches and trade partner activation.
• Plan and execute integrated digital campaigns aligned with product launches and marketing priorities.
• Manage external agency partners responsible for performance marketing.
• Ensure digital channels are fully aligned with broader marketing activity.
• Build strong digital reporting frameworks across all channels.