Senior Customer Marketing Executive at The Curious Drinker | London, UK | £35K/yr – £40K/yr

Senior Customer Marketing Executive

London, UK (Hybrid)

£35K/yr – £40K/yrSenior LevelFull time

Posted 2 months ago

Job Summary

Own end-to-end CRM and loyalty marketing with a clear ownership of email/SMS programs, RAF communications, audience segmentation, and KPI oversight.

Plan the CRM roadmap with the Head of Customer Marketing to deliver prioritized automations and campaigns
Build and scale email, SMS and future channels, plus RAF communications across products and services
Segment audiences in Klaviyo and monitor KPIs, delivering regular performance insights to stakeholders

Job Description

Responsibilities

Planning - working with the Head Of Customer Marketing to identify core activities, and deliver a prioritised roadmap
Operational builds - producing emails, SMS (and eventually Whatsapp, in-app and push notifications) across campaigns and automations
Flow creation - building detailed customer-centric automations across our range of products and services
Refer A Friend management - overseeing and implementing our RAF offering and communications out to customers and leads
Segmentation - creating audience builds in Klaviyo and activating sends for them
Analysis - monitoring performance and tracking KPIs across email and SMS (and beyond as our offering changes) ensuring targets are met
Dashboarding & reporting - building out a suite of core reports to track key performance measures
Technical integrations - with support from our tech team, identifying and onboarding news systems when needed
Stakeholder management - working closely with teams around the business, ensuring a collaborative approach to driving results

Requirements

Experience in a close related role - Customer Marketing, CRM, Loyalty or Retention positions will be particularly relevant
Strong knowledge of Klaviyo is a must
Excellent communication and stakeholder management skills
Strong analytical and problem-solving abilities, and a lateral approach to problem-solving

Nice to have

Shopify knowledge
Experience working in a retail or subscription business would be very useful, but not essential. Analogous learnings from the financial services or telecoms sectors are interesting
Experience working in a high-growth or scale-up environment with lean teams and being comfortable self-driving projects forwards
Passion for food & drink, hospitality or consumer brands

Benefits

Hybrid working
Flexible working hours
25 days holiday, increasing with service
Real career development opportunities
Regular team socials and events
Staff discount across our online store
Monthly tastings and product experiences
A collaborative and inclusive culture where your ideas matter

The Curious Drinker

3.4 Glassdoor

The Curious Drinker is the UK's home for like-minded curious drinkers - delivering exceptional craft spirits, cocktail boxes and gifts to people who think there's always another great bottle out there.We started as Craft Gin Club in 2015, with a simple idea: find the most exciting craft spirits in the world, support the independent distillers making them, and share them with people who care. Over a decade later, we've become something bigger.In 2026, we became The Curious Drinker - expanding to cover gin, rum, tequila, whiskey and beyond, through subscriptions, one-off cocktail boxes and gifts. The same obsessive approach to curation. A whole new world to explore.We work directly with independent distillers and small-batch producers across the UK and beyond - people who put craft and character into everything they make. Finding them, telling their stories and getting their spirits into the right hands is what we do.If you're a brilliant food or drink brand who'd love to get your products into the hands of tens of thousands of curious drinkers, we'd love to hear from you: partnerships@thecuriousdrinker.com

Founded in 2015

London, England, GBR

40 employees (8 in marketing)

www.thecuriousdrinker.com

63% recommend to a friend