Senior CRM Marketing Officer

London, UK (Hybrid)

£32K/yr – £40K/yrSenior LevelFull time

Posted 1 day ago

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Job Summary

Own end-to-end email marketing workflows in D365, ensuring accurate, on-brand communications, audience targeting, and performance optimization while collaborating across Marketing. You will build segments, run A/B tests, and educate teams using CRM data and CDP insights.

Lead complex B2B email campaigns across multi-language programs.
Develop and refine audience segments and customer journeys in D365.
Analyse performance and implement improvements across campaigns.

Job Description

Responsibilities

Build, implement and evaluate email marketing activity in response to internal briefs and campaign requirements using relevant systems, including D365.
Ensure that email copy is accurate, on-brand, effective and salient for its audience, through a combination of writing from scratch, providing support and guidance to other teams, proofreading and copy-editing. Ensure adherence with tone of voice and brand guidelines.
Work with teams internally to ensure information in emails is accurate, up to date and received by the most salient audience.
Work with other teams to ensure the relevant stakeholders are aware of external comms.
Build and maintain subject matter expertise on D365 Marketing and CDP’s use of it. Train others to use D365 to set up and send emails.
Develop understanding of CDP’s audiences, their requirements and what resonates with them.
Develop understanding of CDP’s CRM data architecture.
Maintain awareness of email calendar and other external comms.
Create and use complex segments and customer journeys in D365 based on best practice and requirements.
Work with colleagues across Marketing to identify, implement and evaluate opportunities to run A/B tests.

Requirements

Experience of delivering complex B2B email marketing campaigns within a global organization that communicates in multiple languages.
Experience of using CRM systems independently.
Ability to problem solve and troubleshoot issues within CRM
Excellent data analysis skills.
Strong written communication skills.
Excellent interpersonal and presentation skills, with the ability to build strong internal relationships and communicate findings clearly.
Ability to work as part of a busy team with multiple stakeholders and adapt to changing requirements
Excellent attention to detail.

Benefits

30 days’ holiday plus bank holidays, generous non-contributory pension provision, Employee Assistance Programme, life assurance, training and development, flexible working opportunities and other benefits.