Senior CRM Manager at Which? | London, UK | £52K/yr – £58K/yr

Senior CRM Manager

London, UK (Hybrid)

£52K/yr – £58K/yrSenior LevelInternship

Posted 3 months ago

Job Summary

Own the member engagement stack end to end including the newsletter product, budget and revenue planning, and multi channel growth for retention and loyalty.

Growth ownership: drive engagement strategy and channel mix to boost member satisfaction and loyalty across newsletters and related experiences.
Test and learn: partner with analytics to measure performance and iterate fast on initiatives.
Cross functional alignment: represent member engagement across teams to maximize opportunities and keep customer needs front and center.

Job Description

Ownership of a product offering - Own the budget, revenue, planning and success of Which? newsletter and member engagement strategy
Strategic thinking - Generate new engagement ideas and set the strategy for growing and retaining our members across multiple channels. Drive growth across our member base and provide memorable experiences to drive member satisfaction and loyalty.
Deliver a test and learn approach - using a data driven approach with partners and internal analytics teams to monitor and improve performance and make recommendations.
Internal alignment - working across teams and departments ensure that teams are working together and opportunities are being maximised. Responsible for representing the member engagement team across the business making sure that customer needs are put first. Showcasing and sharing the successes and learning of member initiatives.
Team - manage a direct and extended team, providing support and direction. Responsible for team development and growth ensuring that goals and priorities are aligned

Knowledge of Marketing, retention, CRM and partnerships
Budgeting, revenue planning
Strategic thinking, creative thinking
Test & learn, working at pace, data driven thinking
Relationship and stakeholder management, KPI tracking, prioritisation

35 hour working week
Generous 28 days holiday a year plus bank holidays and the option to buy additional holiday days
Excellent pension scheme – when you pay in 3%, Which? pays in 6% (rising to 11% after one year of service)
Annual Award (depending on employee and company performance)
Healthcare insurance & Private medical insurance and opportunity to participate in Vitality rewards programme (at 6 months)
A discretionary death in service benefit provision equivalent to six times your annual salary
Free access to Which? member content and free access to Which? money & legal helplines
Free wills for all Which? employees, plus, partners of employees can make their will at cost price.
Discount site Pluxee which offers large %% off every day shopping and holidays
Work from (almost) anywhere” for 4 weeks of the year policy

Which?

Which Side Digital is an all-in-one digital marketing service for campaigns, businesses, + beyond! We specialize in using our expertise to cut through the noise in a crowded digital ecosystem to deliver you the results you deserve!

Founded in 2022

Louisville, Kentucky, USA

7 employees (4 in marketing)

whichsidedigital.com