Responsibilities

• Plan and execute the growth marketing tactics to achieve our customer KPI targets.
• Manage the end-to-end process of our direct mail programs, including door drops for prospect and existing customer audiences.
• Research international markets and competitors, actively seeking out best practice and present back opportunities to the wider CRM team.
• Plan and implement all paid direct response media, including media inserts, press ads and door drops.
• Manage workload and production with in-house and agency teams
• Produce forecasts for customer and revenue KPIs from acquisition marketing activities
• Set up a continuous testing programme to ensure that we are learning and improving on results
• Provide regular campaign reporting, highlighting insights and key trends to recommend actionable next steps to improve future activity.
• Brief campaign data requirements and creative assets through from initial concept to approval and delivery.
• Co-ordinate and collaborate across internal stakeholders to ensure successful execution of activity, on time and budget.

Requirements

• Proven experience in marketing campaign planning and delivery
• Demonstrable experience in campaign reporting
• A breadth of CRM experience – including direct mail, inserts, door drops
• Data literate, passionate about analysing results and motivated by driving success in the form of revenue and profit
• Exceptional attention to detail
• Strong communication and copy writing skills
• Experience in using Google Analytics and Microsoft Excel
• A keen interest in data and print marketing

Preferred

• A degree in marketing, business, communications or a relevant subject is preferred
• Pro-active ‘do-er’, keen to roll your sleeves up and make a difference

Benefits

• Competitive salary and benefits package
• Hybrid working, 3 days in London based office & 2 working from home
• Holiday allowance
• 50% staff discount & 25% for family and friends
• Pension scheme