Responsibilities

• Lead and execute the CRM and customer communications strategy, aligned to business and marketing objectives
• Own CRM planning and prioritisation across BAU, regulatory, and growth activity
• Lead CRM across key journeys, including billing and energy-related communications
• Oversee the implementation and optimisation of new Kraken field to ensure ideal customer experience
• Develop and deliver segmentation strategies to drive engagement and performance
• Lead cross-channel prioritisation, aligning CRM and content activity to business goals
• Share and communicate prioritisation clearly across stakeholders, ensuring alignment and visibility
• Collaborate with brand, product, commercial, and operational teams to deliver joined-up plans
• Manage and develop a team of 3, providing leadership, coaching, and performance management
• Drive a culture of continuous optimisation, using data and insight to improve performance

Requirements

• Proven experience in CRM, lifecycle marketing, or digital strategy roles
• Strong experience working with CRM platforms and customer data systems (Salesforce Marketing Cloud, Zoho CRM or similar desirable).
• Demonstrated success in segmentation, personalisation, and CRM optimisation
• Experience using SEO and digital performance data to inform wider marketing or product decisions
• Strong leadership and team management experience
• Strategic thinker with a hands-on approach and excellent prioritisation skills
• Commercial acumen and ability to align activity to business outcomes
• Experience working cross-functionally with product and technology teams
• Excellent project management skills across multi-functional initiatives
• Highly collaborative with strong stakeholder management skills, able to influence at all levels

Nice_to_have

Benefits

• Great allowances for hybrid working:
• 🏡 £500 work from home allowance - an annual allowance paid monthly alongside your salary to support with working from home costs.
• 🚆 £500 travel allowance - an annual allowance paid monthly alongside your salary to support with travelling to work costs.
• 📖 £500 annual development allowance: to spend on your chosen development area, whether that’s in your current role, or future roles.
• 🎁 15% annual bonus: company-wide bonus scheme designed to reward collective teamwork and delivery of results across the whole business.
• 🌞 Holiday: 25 days annual leave, a day off for your birthday, additional days leave for long service, plus bank holidays. You’ll also have the option to buy additional leave, allowing for a better work-life balance.
• 💸 Ethical Pension with Aviva: Good Energy offers an ethical pension plan provided by Aviva, with employer-matched contributions up to 7.5% of your base salary.