Responsibilities

• Develop creator marketing strategies that support the unique goals and audiences of RuneScape, Old School RuneScape, and RuneScape: Dragonwilds.
• Lead end-to-end creator campaigns, from briefing, budgeting, and creator selection through to negotiation, execution, reporting, and optimisation.
• Build campaigns across YouTube, Twitch, TikTok, Instagram, and emerging creator platforms, selecting the right creators for each audience and objective.
• Develop long-term relationships with creators, ensuring partnerships remain authentic and continue beyond individual campaigns.
• Deliver campaigns that drive meaningful business outcomes, including Membership growth, game downloads, Wishlists, and player acquisition.
• Leverage existing creator and celebrity relationships while identifying new partnership opportunities that broaden the reach of the RuneScape franchise.
• Scout influential creators and well-known RuneScape fans beyond the traditional gaming space.
• Partner with Paid Media teams to amplify creator campaigns and maximise performance.
• Work with agencies, creator networks, and external partners while maintaining ownership of key creator relationships within Jagex.
• Measure campaign success through clear KPIs and reporting, presenting actionable insights and recommendations to senior stakeholders.

Requirements

• Strong proven experience in Creator & Influencer Marketing within the gaming industry.
• A well-established network of creators, agencies, talent managers, and industry contacts.
• Proven experience planning and delivering creator campaigns from concept through to performance reporting, with demonstrable commercial results.
• Strong project management skills, capable of managing multiple campaigns across several products simultaneously.
• Experience owning creator marketing budgets and optimising spend against measurable business objectives.
• Strong commercial acumen, with experience measuring success through acquisition, conversion, ROI, and other commercial KPIs.
• Experience negotiating commercial agreements and managing creator partnerships.
• Excellent communication and relationship-building skills with the confidence to influence both internal stakeholders and external partners.
• Strong understanding of the rapidly evolving creator landscape across long-form, livestreaming, and short-form content.

Benefits

• Private Healthcare, including Dental Plan.
• Minimum 6% Pension contributions.
• Employee Assistance Programme & onsite Counselling.
• Life Insurance.
• Discretionary annual performance bonus.
• Enhanced family leave policies from day 1.
• Flexible working hours.
• 25 days annual leave + Bank holidays & the option to buy/sell holidays + so much more!