Responsibilities

• Lead creative strategy across a portfolio of high-growth brands, driving measurable performance improvements through data-backed creative systems and strategic
• Act as the senior strategic lead for clients, influencing creative direction, mentoring junior team members, and partnering closely with founders, account leads, media buyers, editors, and designers to unlock performance at scale.
• Develop winning creative concepts, and build the frameworks, processes, and testing systems that enable brands to scale sustainably.
• Translate performance data, customer insights, and market intelligence into actionable creative strategies.
• Identify opportunities to unlock growth through new creative angles, messaging strategies, offers, and positioning.
• Lead the development of performance-driven creative strategies across Meta, TikTok, and emerging platforms.
• Oversee ideation, scripting, briefing, and development of UGC, creator content, high-production campaigns, motion, and design assets.
• Develop scalable creative frameworks that improve efficiency while maintaining creative quality and performance.
• Ensure all creative output is strategically aligned, performance-led, and reflective of client objectives.
• Mentor and develop Creative Strategists; lead editors, designers, creators, and production partners; review and elevate briefs; contribute to hiring.

Requirements

• 5+ years' experience in creative strategy, performance marketing, paid social, or a related discipline.
• A proven track record of leading creative strategy across multiple high-growth brands.
• Strong experience developing high-performing creative for Meta, TikTok, and other performance channels.
• Demonstrated experience mentoring or managing strategists, editors, designers, or creative teams.
• Exceptional analytical skills with the ability to connect creative decisions directly to performance outcomes.
• Strong commercial awareness and an understanding of what drives profitable growth for DTC and e-commerce brands.
• Excellent presentation and stakeholder management skills.
• Experience presenting strategic recommendations to founders, senior leadership teams, and key decision-makers.
• Deep understanding of consumer psychology, behavioural drivers, and conversion principles.
• Proactive, ownership-led mindset with a desire to continuously improve work and those around you.
• A passion for innovation, AI, and the future of performance creative.

Benefits

• Flexible hybrid working with access to premium central London co-working facilities.
• Comprehensive time off: 26 days annual leave plus birthday holiday.
• Private pension scheme with company contributions.
• Performance-based rewards: Monthly team incentives and annual Christmas bonus.
• Recognition programme: Kudos system for dining, shopping, and lifestyle rewards.
• Structured career progression with transparent advancement criteria and annual reviews.
• Opportunities to shape agency strategy and contribute to leadership initiatives.
• Access to industry-leading tools, training, and AI-powered workflows.