Responsibilities

• Own creative strategy across Meta, TikTok and YouTube with clear KPIs across ROAS, conversion and scalable growth.
• Develop creative frameworks that harness DITTO's scientific credibility to build trust and drive purchase decisions.
• Analyse performance data to surface winning signals, identify trends and shape the next generation of assets.
• Build and own a structured testing roadmap — challenging creative hypotheses, running experiments and scaling what works.
• Track and report on hook rate, watch time, CTR, CVR, and ROAS — using data to drive every creative decision.
• Lead end-to-end creative development: concepting, scripting, storyboarding, briefing, and post-production feedback.
• Develop high-performing short-form content with a relentless focus on hooks, retention and shareability.
• Identify repeatable formats and frameworks that can be systematically tested and scaled.
• Ensure all output balances performance intent with DITTO's brand identity — science-led, design-forward and inclusive.

Requirements

• Extensive experience in performance marketing or creative strategy, ideally within D2C or the wellness space.
• Thinks in data and dreams in concepts — equally comfortable interpreting performance metrics as developing bold creative ideas.
• Deep understanding of Meta & TikTok — the nuances, the algorithms and what actually makes content perform.
• Can translate complex science into consumer messaging that earns trust and drives action.
• Proactive, highly organised and thrives in a fast-moving environment where you own your output.
• Cares about purpose-led brands, women's health and reshaping the conversation around menstrual wellbeing.

Preferred

• Have experience in a high-growth startup environment.
• Have a personal interest in health, nutrition, or scientific innovation.
• Are familiar with motion design or video editing tools.