Responsibilities

• Set the corporate narrative and strategy • Lead corporate comms strategy, ensuring clear, aligned messaging• Shape narrative across Responsible Business, growth and transformation• Deliver integrated PR plans aligned with marketing and brand• Produce key reports and thought leadership grounded in data• Ensure consistency across all external channels
• Lead brand reputation & PR campaigns • Deliver impactful, insight-led corporate PR• Oversee agency-led reputation campaigns aligned to goals• Identify standout storytelling opportunities• Blend earned media, content and social amplification
• Own agency & press office performance • Lead PR agency model, direction and KPIs• Oversee press office output (proactive and reactive)• Drive creativity, efficiency and measurable results
• Act as senior advisor on reputation & issues • Advise senior leaders on reputation, risk and comms strategy• Lead crisis and issues management• Oversee messaging on sensitive topics• Support leaders through complex situations
• Champion leadership visibility & thought leadership • Raise leadership profile through media and LinkedIn• Develop aligned thought leadership strategies• Create opportunities for industry and cultural engagement
• Work across the business & senior forums • Align comms across teams and priorities• Partner across functions to shape narrative and manage risk• Embed comms into planning and change initiatives
• Connect across Kingfisher & banners • Align with Group and other banners• Ensure consistent messaging on shared priorities• Identify collaboration and amplification opportunities
• Manage budget & drive impact • Own PR and press office budget• Allocate spend based on priorities and effectiveness• Track performance and optimise impact
• Keep us relevant & evolving • Spot trends and cultural opportunities• Integrate PR with social, content and marketing• Evolve formats and storytelling approaches

Requirements

• Strategic Leadership: Proven experience developing and leading corporate PR or communications strategies
• Senior Stakeholder Influence: Confidence working with Board and executive-level stakeholders
• Reputation & Crisis Expertise: Strong experience managing issues, risk and high-profile communications
• Agency & Budget Management: Experience leading agencies and managing significant budgets
• Exceptional Storytelling: Ability to translate complex topics into clear, compelling narratives
• Cross-Functional Collaboration: Experience working across large, complex organisations
• Calm & Credibility: Able to operate with authority and composure under pressure
• Modern PR Mindset: Understands how PR connects with social, content, and cultural relevance

Benefits

• Award-winning pension scheme
• Bonus
• ShareSave options
• 6.6 weeks holiday
• Payroll giving
• Employee Assistance Programme
• Shopping discounts
• Colleague wellbeing benefits…and much more.