Senior Conversion Rate Optimisation (CRO) Manager

UK (Hybrid)

£50K/yr – £60K/yrSenior Level5+ years expFull time

Posted 6 weeks ago

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Job Summary

Own and optimize the CRO experimentation program end to end, balancing customer psychology with business impact to lift conversions across web, landing pages, forms and multi-channel journeys.

  • Own the CRO roadmap, hypothesis generation and backlog while driving tests from concept to learnings.
  • Shape multi-channel journeys from first visit to booking, across online and offline touchpoints.
  • Base decisions on analytics, SQL data and customer behaviour to deliver measurable lift in conversions and revenue.

Job Description

Responsibilities

  • Own significant elements of the CRO experimentation roadmap.
  • Develop hypotheses based on customer behaviour, analytics and business objectives.
  • Run A/B and multivariate testing programmes.
  • Analyse results and communicate findings.
  • Prioritise experimentation activity based on commercial impact, customer insight and business goals.
  • Build and maintain a structured experimentation backlog.
  • Analyse customer journeys from first website visit through to completed booking.
  • Identify friction points and conversion opportunities.
  • Improve lead generation, engagement and booking conversion rates.
  • Support optimisation of both online and offline customer journeys.

Requirements

  • 5–8+ years' experience in CRO, Growth, Product Optimisation or a similar commercially focused role.
  • Proven experience owning experimentation programmes.
  • Strong understanding of conversion psychology and customer behaviour.
  • Hands-on experience running A/B testing programmes.
  • Strong analytical capability and commercial awareness.
  • SQL skills and confidence working with large datasets.
  • Strong UX intuition and customer journey understanding.
  • Experience working closely with developers and technical teams.
  • Excellent communication and stakeholder management skills.
  • Comfortable operating in fast-paced, entrepreneurial environments.

Preferred

  • Experience within lead generation businesses highly desirable.
  • Experience optimising sales-assisted customer journeys highly desirable.

Benefits

  • Comprehensive pension package.
  • Wellbeing and employee support programme.
  • Discounted gym memberships and on-demand GP service.
  • Retail and leisure discounts across major brands.
  • Regular team events, summer and Christmas parties.
  • Free food Fridays and fresh fruit available for staff working on site.
  • Free on-site parking.
  • Discounted garage services for vehicle owners.
  • Counselling and financial assistance helplines.
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Scrap Car Comparison

We are the clear market leader in our sector and one of the fastest-growing car buying companies in the world. In the UK we generate over 100,000 customer enquiries each month and book in tens of thousands of vehicles over the same period through our high-traffic websites and nationwide operations. We have now launched across the United States, with multiple states already live and an ambitious plan to expand nationwide. Our rapid expansion and success have been driven by outstanding people, a strong culture, and our ability to lean into the advantages of cutting-edge technology. We are not a speculative startup. We have been established for over 15 years, are highly profitable, and have achieved this scale without external funding. That gives us both security and momentum – and yet, despite our size, we have kept the excitement, energy and ambition of a startup. Our team is collaborative, ambitious and relentlessly driven to be the best and most exciting place to work in our sector. Our aim is bold: to build a billion-dollar valuation within the next five years. Along the way, we want our growth to make a positive difference to others. We have already donated over £1 million to various charities, and as we scale, so too will our donations.

Founded in 2008
GBR
19 employees (2 in marketing)

Traffic Signals

Monthly Visitors
155.7K
Monthly Google Ads Budget
$8K
Traffic Source Mix
Search
67.5%
Direct
26.3%
Referral
4.4%
Social
1.2%
Paid
0.6%

Headcount Trend

Current headcount: ~22

Marketing Team

Marketing Team Size
2 (11% of company)
Marketing Roles Posted (Last 30 Days)
2