Responsibilities

• Own GBG’s global content strategy and editorial roadmap, defining content pillars, priorities and plans aligned to brand, product and go-to-market objectives.
• Lead and develop the Content team, providing clear direction, high editorial standards, coaching and support to ensure consistent, high-quality output.
• Create and edit high‑impact content yourself, including flagship reports, thought leadership, campaign narratives, point‑of‑view pieces, blogs and executive messaging.
• Define and maintain content governance, including tone of voice, style guidelines, formats, accessibility, reuse and localisation standards.
• Run content operations end‑to‑end, owning briefing, editorial workflows, approvals, quality control and production timelines across internal and agency‑produced content.
• Develop and manage the editorial calendar, balancing always‑on content with priority campaigns, launches and key moments.
• Lead content strategy for hero campaigns and tier‑1 brand initiatives, shaping narrative architecture and working in partnership with Field, Performance Marketing and Creative teams on execution.
• Support content‑led events, defining session narratives, speaker briefs, talk tracks and supporting assets for priority brand and tier‑1 events.
• Partner with Performance Marketing and Field Marketing to ensure content is effectively activated and amplified, without owning channel execution.
• Establish and report on content KPIs, working with Marketing Operations to measure impact, track performance and continuously optimise the content programme.