Senior Commercial Brand Manager

Kegworth, Nottingham, UK (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

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Job Summary

Own the end-to-end brand and annual planning cycle, partnering with the Head of Marketing to translate insights into profitable growth across channels, while leading trade and pricing activities, forecasting, and performance reporting.

  • Brand Strategy & Planning: shape and align long-term brand directions and annual plans with cross-functional sign-off.
  • Insight-driven Growth: translate consumer, customer, and category data into NPD opportunities and channel growth strategies.
  • Planning, Forecasting & Performance: oversee brand planning, pricing, promotions, stock, budgets, and stakeholder communications.

Job Description

Own the end-to-end brand and annual planning cycle, partnering with the Head of Marketing to translate insights into profitable growth across channels, while leading trade and pricing activities, forecasting, and performance reporting.

  • Brand Strategy & Planning: shape and align long-term brand directions and annual plans with cross-functional sign-off.
  • Insight-driven Growth: translate consumer, customer, and category data into NPD opportunities and channel growth strategies.
  • Planning, Forecasting & Performance: oversee brand planning, pricing, promotions, stock, budgets, and stakeholder communications.
Refresco logo

Refresco

We are a global independent beverage solutions provider, with operations in Europe, North-America, and Australia. We produce over 40 million liters of the world's most well-known drinks every day! Refresco offers an extensive range of product and packaging combinations from 100% fruit juices to carbonated soft drinks and mineral waters in carton, PET, Aseptic PET, cans, and glass. Focused on innovation, Refresco continuously searches for new and alternative ways to improve the quality of its products and packaging combinations in line with consumer and customer demand, environmental responsibilities, and market demand.Refresco is headquartered in Rotterdam, the Netherlands and has over 14,000+ employees globally. refresco.com

Founded in 1999
Rotterdam, South Holland, NLD
6.4K employees (233 in marketing)

Traffic Signals

Monthly Visitors
91.7K
Traffic Source Mix
Search
33.6%
Direct
50.8%
Referral
10.1%
Social
4.3%
Paid
0.9%

Headcount Trend

Current headcount: ~6.4K

Marketing Team

Marketing Team Size
178 (3% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$432.8M
Last Raise
$432.8M
Debt Financing, 2 years ago

Funding History

  • Jul 2024
    Debt Financing • $432.8M

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