Senior Channel Marketing Manager

Hyde, Tameside, UK (Hybrid)

Salary Not AvailableSenior Level7+ years expPermanent

Posted 4 weeks ago

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Job Summary

Owns distribution and wholesale marketing with a partner-led growth focus, ABM enablement, and cross-functional brand consistency.

  • Owns distribution partner marketing strategy and co-marketing programs to drive commercial growth.
  • Manages demand gen across trade channels, ABM and sales enablement to lift sell-in and sell-through.
  • Partners with internal teams to ensure brand messaging stays consistent at all partner touchpoints.

Job Description

Responsibilities

  • Own and deliver the distribution and wholesale marketing strategy end-to-end.
  • Manage demand generation channels and campaign execution across trade channels.
  • Develop and execute partner marketing programmes to drive commercial growth.
  • Build strong relationships with distribution partners and stakeholders.
  • Plan and execute campaigns that increase sell-in and sell-through.
  • Deliver point-of-purchase, in-branch and digital marketing activity.
  • Support co-marketing, seasonal campaigns and account-based marketing (ABM).
  • Create sales enablement materials including product collateral and training content.
  • Support sales teams including Key Account Managers and Specification teams.
  • Ensure consistent brand messaging across all partner touchpoints.

Requirements

  • Minimum 7+ years’ experience in B2B marketing.
  • Strong experience in wholesale, merchant or trade marketing.
  • Deep understanding of route-to-market and partner-led strategies.
  • Proven experience delivering account-based marketing (ABM) campaigns.
  • Strong commercial awareness and performance marketing capability.
  • Work authorisation: United Kingdom (required)

Preferred

  • B2B marketing: 1 year (preferred)
  • wholesale, trade, or channel marketing: 1 year (preferred)

Benefits

  • Company pension
  • Cycle to work scheme
  • Employee discount
  • Enhanced maternity leave
  • Free parking
  • Health & wellbeing programme
  • On-site parking
  • Private medical insurance
  • Referral programme
  • Work from home
Project Better Energy logo

Project Better Energy

2.8 Glassdoor

Project Better Energy Limited is a renewable energy group based in Burton on Trent, Staffordshire, United Kingdom.

Founded in 2012
Stretton, England, GBR
85 employees (7 in marketing)
45% recommend to a friend

Traffic Signals

Monthly Visitors
4.2K
Traffic Source Mix
Search
27.7%
Direct
60.8%
Referral
6.4%
Social
4%
Paid
1%

Headcount Trend

Current headcount: ~85

Marketing Team

Marketing Team Size
3 (4% of company)
Marketing Roles Posted (Last 30 Days)
2

Funding

Last Raise
Private Equity, 3 years ago

Funding History

  • Oct 2023
    Private Equity