Responsibilities

• Shape the positioning and direction of our existing and emerging brands
• Lead packaging, NPD and innovation projects
• Use consumer and category insight to identify new opportunities
• Build compelling, retailer-ready propositions and presentations
• Develop launch plans and marketing activity that drive trial and repeat purchase
• Manage external creative, digital, PR and research partners where needed
• Work closely with manufacturing, technical and commercial teams to make sure ideas are both exciting and viable
• Build a clear marketing and innovation roadmap across the portfolio
• Regular travel to our manufacturing site in Northamptonshire

Requirements

• - strong experience in food, drink or FMCG brand marketing, whether with an established business, challenger brand or both.
• - Experience across ambient grocery, breakfast, spreads, snacking, health, natural products or convenience food would be particularly relevant.
• - We’d particularly like to hear from people with hands-on experience in brand development, NPD, packaging, consumer insight and grocery retail.
• - What you’ve actually built, launched and grown.

Preferred

• - hands-on experience in brand development, NPD, packaging, consumer insight and grocery retail