Responsibilities

• Own and evolve Dentally’s global brand positioning, messaging and tone of voice consistently across your team's markets and customer touchpoints
• Create the global content strategy, translating team priorities, customer needs, and product direction into clear content plans and initiatives
• Manage the narrative and creative direction for brand campaigns within your team's remit.
• Develop and oversee content including thought leadership pieces, reports, customer stories and campaign assets.
• Oversee execution of events, sponsorships, and PR, ensuring activity supports the wider brand narrative.
• Work closely with Growth, Customer Marketing, Product Marketing and regional teams to connect brand and content activity to the full customer journey.
• Define and report on brand and content performance, linking awareness, engagement and organic growth to wider marketing outcomes.
• Lead and develop a high-performing team brand and content team, motivating and inspiring your team to reach and exceed all set targets and KPIs
• Coach team members in best practices, fostering a culture of continuous development
• Ensure all team members have clear, up-to-date Individual Development Plans (IDPs), and receive regular performance reviews and meaningful 1:1 conversations

Requirements

• Experience leading brand and content in a B2B SaaS environment
• 3 years + team management experience
• Proven hands-on capability in messaging, storytelling, and campaign narrative
• Experience operating as a player–manager in a scaling environment
• Strong editorial judgement and brand instinct
• Ability to collaborate effectively with cross-functional stakeholders (Growth, Product, Sales)
• Confident, comfortable balancing long term brand building with commercial outcomes