Responsibilities

• Take the lead on a high-profile broadcast sponsorship, developing the activation strategy and overseeing delivery across on-air, social, branding, and promotional elements.
• Track performance and contribute to ROI reporting, helping the business understand what's working and what to sharpen.
• Lead the briefing, development, and delivery of ATL campaigns in partnership with creative agencies.
• Ensure every piece of communications, across every channel, sounds and feels unmistakably on-brand.
• Work with the wider marketing team on campaign planning, scheduling, and media coordination.
• Build and maintain the materials, templates, and governance processes that keep the brand consistent across every team and touchpoint.
• Partner with product, digital, retail, and customer service teams to embed brand standards where they matter most.
• Identify gaps before they become problems, and bring practical solutions to leadership.

Requirements

• Roughly 10 years of brand marketing and sponsorship/partnership activation experience is required. Candidates should understand how ATL campaigns are built, have managed agency relationships without losing their point of view, and know what a strong broadcast sponsorship looks like, having delivered one.
• The ideal candidate will be as comfortable in a creative review as in a stakeholder meeting, bringing clarity without bureaucracy, and understanding that brand consistency isn't just about guidelines, it's about trust.
• They'll also be someone who:
• Thinks strategically but operates with real attention to detail
• Manages complexity and competing priorities without drama
• Communicates well with everyone from creative directors to retail ops teams
• Cares about the work, not just the process

Benefits

• Generous holiday - 25 days annual leave (rising to 27 after 3 years and 30 after 5 years), plus public holidays and the option to purchase up to 5 extra days each year
• Hybrid working - 3 days in the office, 2 from home, with flexibility on start/finish times around core hours
• Strong pension - employer matches up to 5% of salary via salary sacrifice, on top of employee contribution
• Bonus scheme tied to both company and individual performance, with the option to sacrifice bonus into pension tax-efficiently
• 4x salary life assurance, plus a 24/7 Employee Assistance Programme covering mental health, financial and family support (extended to household members)
• Extra wellbeing perks - birthday day off, an annual paid volunteering day, and discounted private medical insurance
• Everyday savings - an employee discount and cashback portal, plus salary sacrifice schemes for car leasing and cycling
• Generous discounts on the company's own mobile plans, including data, calls and international minutes, with additional perks for friends and family