Responsibilities

• Lead data-driven, consumer-focused brand and marketing strategies, owning go-to-market planning and the delivery of major game content launches and campaigns.
• Partner with senior stakeholders across product development and marketing to establish strategy, align cross-functional teams and ensure effective execution against business objectives.
• Act as the senior steward and advocate for assigned Cloud Imperium IPs and brands, owning positioning, messaging and consumer propositions across global audiences.
• Lead competitive, market and consumer analysis to inform strategic and commercial planning, using insights and performance data to optimise campaigns and future activity.
• Work closely with Creative leadership to deliver best-in-class creative executions across Web, Trailers, Social Media, Promotions and Events.
• Lead relationships with third-party vendors, launch partners and external stakeholders, ensuring delivery against strategic objectives.
• Oversee campaign assets and delivery, working closely with internal development and production teams to ensure quality and consistency.
• Be a knowledge expert on our games and the Star Citizen universe, using deep understanding of our audiences and communities to shape how we position and communicate our brands.

Requirements

• Experience in a senior brand marketing role, ideally within the gaming sector and across AAA game titles.
• Proven experience owning brand strategy and taking major titles from planning through live release and beyond.
• Extensive knowledge of brand management, positioning and integrated marketing, with the ability to craft compelling consumer propositions for varied audiences.
• Demonstrable experience leading complex, cross-functional programmes and influencing senior stakeholders across an organisation.
• Strong commercial judgement and the ability to make informed, data-driven decisions in a fast-moving environment.
• Extensive knowledge of video games and their respective communities.
• Highly organised, proactive and comfortable managing multiple priorities under shifting requirements and deadlines.
• A natural leader and collaborator who can bring teams together, challenge thinking and raise the quality of marketing output.