Own marketing activation and brand governance for a premium spirits portfolio in the UK, balancing strategy with hands-on delivery across trade, consumer and agency partnerships to lift distribution, visibility and performance.

• Responsibilities: Lead the development and implementation of annual brand plans, ensuring alignment with business objectives and commercial priorities.
• Responsibilities: Drive the execution of integrated consumer, customer and trade marketing strategies across the brand portfolio, ensuring consistent delivery against agreed objectives
• Responsibilities: Drive brand presence within the UK market through regular engagement with on- and off-trade customers, identifying opportunities to enhance brand visibility, distribution and advocacy.
• Responsibilities: Lead the development of marketing collateral, brand assets and promotional materials, ensuring consistency with brand positioning and identity.
• Responsibilities: Develop and maintain strong working relationships with external agencies, designers, production partners and event suppliers, ensuring the successful delivery of marketing projects to agreed quality, budget and timescales.
• Responsibilities: Lead the planning and delivery of brand activations, trade events, exhibitions, tastings and customer engagement initiatives, working collaboratively with the Trade Marketing Executive and Sales Team.
• Responsibilities: Monitor, evaluate and report on brand performance, campaign effectiveness, market trends and competitor activity, providing insight and recommendations to inform future marketing strategy.
• Responsibilities: Manage marketing budgets, forecasts and project timelines, ensuring resources are allocated effectively and activities are delivered within agreed financial parameters.
• Responsibilities: Serve as a key marketing contact for assigned brand owners, building effective relationships and collaborating to ensure brand initiatives support both supplier and company objectives.
• Responsibilities: Partner closely with the Sales Team to develop commercially effective trade marketing programmes, customer presentations, category insights and sales support materials that drive distribution and growth.

• Responsibilities: Collaborate with cross-functional teams to ensure the successful delivery of marketing initiatives and continuous improvement of brand performance.
• Responsibilities: Ensure all marketing activities comply with relevant legislation, industry codes of practice, company policies and brand guidelines