Responsibilities

• Develop and execute the strategy for growing affiliate-generated enquiries from less than 1% of current volume towards approximately 20% over time.
• Identify, approach, recruit and manage relevant affiliates and commercial partners.
• Build the programme’s commission model, partner proposition, onboarding process, tracking, reporting and operating standards.
• Negotiate commercially viable CPL, CPA, revenue-share, tenancy and hybrid agreements.
• Work with our development, data and CRO teams to implement tracking, attribution, landing pages, embedded quote forms and other integrations.
• Monitor performance throughout the complete journey from enquiry to booking and completed vehicle collection.
• Optimise partners based on lead quality, conversion, acquisition cost, completed transactions and profitability.
• Ensure affiliate activity generates genuinely incremental enquiries rather than claiming commission for customers who would have reached us anyway.
• Establish appropriate compliance, brand-control, lead-validation and fraud-prevention processes.
• Maintain productive relationships with existing partners while continually developing new opportunities.

Requirements

• At least 5 years’ direct, hands-on affiliate marketing experience.
• You must have personally built an affiliate programme from the ground up for another business and successfully scaled it.
• This must have been within a high-volume B2C, comparison, marketplace or consumer lead-generation environment of reasonably comparable scale.
• You must be able to demonstrate the results you personally delivered, including lead or customer volumes, growth, acquisition costs, conversion and commercial return.
• Direct experience identifying, approaching, negotiating with, onboarding and managing affiliate partners.
• Strong knowledge of affiliate platforms, networks, attribution, tracking and commission models.
• Experience working with CPL, CPA, revenue-share, tenancy and other performance-based arrangements.
• Strong analytical and commercial skills, including the ability to assess lead quality, incrementality, conversion and profitability.
• The ability and willingness to conduct outreach, negotiate agreements, solve operational problems and manage partners personally.
• Experience working with development, data, CRO and wider marketing teams.

Preferred

• Automotive experience would be valuable but is not essential.

Benefits

• - Company pension
• - Wellbeing and employee support programme
• - Access to discounted gym memberships and an on-demand GP service
• - Retail and leisure discounts across leading brands (Caffè Nero, Asos, Adidas, and more)
• - Opportunities for professional development and funded training
• - Regular team meet-ups and company events throughout the year
• - Annual Christmas celebrations
• - Free food Fridays and fresh fruit available for staff working on site
• - Discounted garage services for vehicle owners
• - Counselling and financial assistance helplines