Responsibilities

• Build the statutory question library across Renters' Rights, Awaab's Law and the private rented sector database, published on one domain at a standard professionals will trust
• Own organic search, including answer engine and generative engine optimisation
• Refresh every answer at each statutory date, beginning with 30 November 2026
• Run the resident story content alongside the compliance material, so the engine carries both the professional and the human argument
• Own organic traffic and rankings against target statutory terms, organic pipeline contribution, and content-assisted conversion
• Work with the Demand Generation Lead, the PR & Editorial Lead and Product Marketing

Requirements

• Senior SEO and content leadership with ownership of a domain strategy
• Demonstrable ranking gains in a competitive or technical category
• Experience building content at depth on a regulated or technical subject
• Understanding of answer engine and generative engine optimisation as they stand in 2026
• Editorial judgement, and the ability to hold a quality standard on subject matter you are not personally expert in

Preferred

• Experience consolidating content across multiple domains after acquisition
• Familiarity with UK housing, lettings or property regulation
• Technical SEO depth, including migration planning