Restaurant Marketing Manager

London, UK (Unknown)

Salary Not AvailableMid Level2+ years expFull time

Posted 1 month ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own marketing across brand, digital, events and community for a restaurant group, shaping annual plans, measuring ROI, and ensuring brand consistency.

  • Growth and Brand Ownership: Build campaigns and content across paid, owned, and earned channels that move awareness, consideration, and visits.
  • Operations and Collaboration: Align with ops, events, sales, and PR to brief, log events, and activate grassroots programs with local partnerships.

Job Description

Responsibilities

  • Develop and execute annual and monthly marketing plans, including tactical campaigns that drive brand awareness, consideration and covers.
  • Report on the ROI of marketing campaigns as well as creating P&L’s to track and monitor performance.
  • Act as the brand guardian, ensuring consistency and alignment with the brand identity.
  • With the support of third parties where applicable, manage and create digital and physical content assets, including imagery, videos, and POS materials for use across the customer journey.
  • Work with the digital marketing team to develop and implement a digital marketing strategy, covering paid advertising, database acquisition and retention, website performance, and other third-party channels.
  • Manage and optimise social media campaigns for restaurants, including content creation, influencer partnerships, and community management.
  • Support on the PR strategy for your restaurant, led by the Head of Marketing and PR manager.
  • Work with the operations and events teams to manage logistics for in-restaurant marketing events.
  • Build and maintain strong relationships with the local community to enhance trade through grassroots marketing opportunities.
  • Communicate restaurant marketing activities clearly with restaurant operations teams and the broader business to ensure alignment through briefing sheets.

Requirements

  • Minimum 2 years marketing experience, ideally within the hospitality industry
  • Proven experience in brand and campaign management
  • Excellent communication and interpersonal skills, with the ability to build strong relationships both internally and externally
  • An understanding of UK restaurant scene
  • Proven experience in brand and campaign management along with reporting
  • Comfortable working in a fast-paced environment with a keen eye for detail
  • A team player and a proactive problem solver
  • Ability to work evenings and weekends at events where required

Benefits

  • Our industry leading benefits have you covered!
  • Industry leading pay: We value your expertise and dedication.
  • Dine with style: Enjoy a lavish 50% discount at all our restaurants, all day, every day.
  • Financial freedom: Take control of your finances with Stream – track your earnings in real time, access up to 40% of your pay instantly and save directly from your salary.
  • Nourish your body: We offer healthy and nutritious meals whilst on shift.
  • Recognition and Reward for a job well done: Shine bright with our Employee of the Month scheme, Long Service Awards and numerous group incentives. You may even earn a place at our yearly employee awards night!
  • Grow with us: You will have access to some of the best training our industry has to offer. You will have access to our training platform, Evolv Edge which is packed with resources to nurture your skills and knowledge.
  • Get some rest: Your holiday allowance increases with length of service.
  • Make a difference: Give back to the community with an optional paid day each year for volunteering efforts.