Responsibilities

• You will plan and execute the full regional growth marketing playbook across LATAM and EMEA, including:
• Outbound Campaigns
• - Build and run multi-touch outbound sequences targeting regional prospects using Clay, Outreach, HeyReach, Nooks, and Cargo
• - Localize messaging and campaign assets for regional audiences — tone, language, compliance nuances
• - Design segmented plays by market, persona, and account tier
• - Partner with BDRs on regional outbound strategy and follow-up workflows
• Paid Acquisition
• - Launch and manage paid campaigns on Google Ads, Meta Ads, and relevant regional platforms
• - Own regional ad creative, landing pages (Framer or equivalent), targeting, and budget allocation
• - Run continuous A/B tests on copy, creative, and audiences — optimize for pipeline, not vanity metrics