Responsibilities

• Own and execute the full recruitment marketing strategy, from awareness through to application, supporting the needs of the Talent Partners across all target talent segments and geographies.
• Design and manage multi-channel campaigns across available, professional and social media channels including LinkedIn, Indeed, Insta, programmatic job advertising etc to drive qualified applicant flow.
• Build talent pipelines through targeted nurture campaigns, CRM sequencing, and retargeting, working closely with Talent Partners to align marketing activity to live roles and future hiring plans.
• Develop audience-first messaging frameworks for different candidate personas (e.g. early careers, engineers, commercial, leadership), ensuring content is tailored to their motivations, values, and channels.
• Manage recruitment marketing, optimising the channel content based on cost-per-applicant, cost-per-hire, and quality-of-hire data.
• Partner with Talent Partners to create job ad copy that converts moving away from generic role descriptions toward content that reflects genuine culture and opportunity.
• Work with complementary functions to ensure our career site content, landing pages are optimised to improve candidate generation and conversion.
• Oversee job board and media partnerships, negotiating contracts and managing vendor relationships to maximise reach and ROI.
• Lead campaign planning around high-volume hiring periods, new market entries, or hard-to-fill roles building bespoke go-to-market approaches for each.
• Track, report, and act on recruitment marketing metrics including impression-to-click rates, apply rates, source-of-hire, and candidate quality by channel.