Programmatic Media Specialist

London, UK (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 6 months ago

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Job Summary

Own a focused, end-to-end programmatic engine across display, video, and CTV, turning brand and performance targets into scalable DSP campaigns and cross-channel activation.

  • Programmatic Strategy: Plan, launch, and optimize campaigns across Display, Online Video, YouTube, and CTV using major DSPs.
  • Audience & Measurement: Build first- and third-party audiences and ensure accurate tracking with analytics partners.
  • Cross-Channel Collaboration: Align with Paid Search, Paid Social, OOH, and ATL to amplify brand objectives.

Job Description

Responsibilities

  • Plan, launch, and manage programmatic campaigns across Display, Online Video, YouTube, and CTV.
  • Activate campaigns using DSPs such as The Trade Desk, Amazon, Quantcast, or equivalent platforms.
  • Translate brand and performance objectives into clear programmatic strategies.
  • Support integrated planning alongside Paid Search, Paid Social, OOH, and ATL activity.
  • Optimisation & Performance.
  • Monitor and optimise campaigns to improve reach, frequency, CPM, CPV, CTR, and on-site performance.
  • Analyse performance data to identify insights and optimisation opportunities.
  • Own pacing, budget control, and delivery across campaigns.
  • Audience, Data & Measurement.
  • Build and activate first-party, third-party, contextual, and geo-based audiences.

Requirements

  • 3–5+ years’ experience managing programmatic media campaigns.
  • Hands-on experience with DSPs such as The Trade Desk,, Amazon, DV360, or Quantcast.
  • Strong understanding of full-funnel programmatic media.
  • Strong analytical skills with advanced Excel / Google Sheets proficiency.
  • Understanding of tagging and google analytics.

Preferred

  • Experience in automotive or high-consideration categories.
  • Exposure to CTV and premium video environments.
  • Experience supporting large-scale brand or ATL campaigns.

Benefits

  • Performance and experience-based competitive remuneration
  • Scottish Widow workplace pension
  • 25 days paid holidays + public holidays
  • Department & company wide teambuilding events.
  • An exciting opportunity to be part of European transition to Zero Emissions transportation and de-carbonization of the economy.
BYD Europe logo

BYD Europe

As BYD’s first overseas subsidiary, BYD Europe B.V., now located in Scorpius 112, 2132 LR Hoofddorp, the Netherlands, was founded in 1998. BYD Europe mainly focuses on New Energy products, including Electric Vehicles, especially passenger cars, buses, trucks and forklifts; Rechargeable batteries, Solar Panel, Energy Storage and Rail Transit.Visit BYD Europe Auto brand new website: https://www.bydauto.eu/

Founded in 1998
Schiedam, South Holland, NLD
880 employees (74 in marketing)

Traffic Signals

Monthly Visitors
279.5K
Traffic Source Mix
Search
59.2%
Direct
30.3%
Referral
6.2%
Social
3.2%
Paid
1%

Headcount Trend

Current headcount: ~880

Marketing Team

Marketing Team Size
62 (7% of company)

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