Product & Solution Marketer

Responsibilities

• 01. PRODUCT & SOLUTION MARKETING - Define and maintain Precursive's positioning and messaging across ICP segments, translating product capability/features into commercial value propositions. - Own competitive intelligence: track the market, build and refresh battlecards, and ensure BD can answer any objection with confidence. - Develop solution narratives for our core use cases; AI-driven services intelligence & growth, outcome based delivery, and trusted forecasting, all led with buyer pain, not necessarily product features. - Lead product launch go-to-market plans, coordinating across product, marketing, and sales (revenue team). - Create and maintain high-quality sales assets: one-pagers, case studies, ROI tools, pitch decks, and objection-handling guides, with production sped-up with AI.
• 02. COMMERCIAL ACTIVATION & ABM - Own our account-based marketing approach, identifying and prioritising white space accounts across our priority account and within our community. - Build account intelligence plays: surface signals from engagement, content consumption, and event attendance to guide commercial outreach. - Activate our network commercially, designing structured pathways from community engagement to commercial conversation, in partnership with BD. - Define and execute pipeline-generating campaigns targeted at named accounts, not massive audiences. - Track and report on account progression from identified to engaged to pipeline, owning the commercial success metrics, not just marketing metrics.
• 03. SALES ENABLEMENT - Build the infrastructure for AE and BD self-sourcing: outbound sequences, conversation starters, talk tracks, and intel-to-outreach plays. - Run enablement sessions with the BD team, not slide-based training, but practical plays they can use within the same week. - Ensure the team knows how to activate intel, competitive positioning, and account signals to open and advance deals. - Maintain a pared-down but living library of sales assets in a format the team will actually use.

Requirements

• Circa 3-5 years in a B2B SaaS marketing role with clear exposure to pipeline generation, not just campaign delivery.
• Strong product marketing fundamentals: positioning, messaging, ICP definition, and go-to-market planning.
• Demonstrable commercial acumen; you talk in pipeline, conversion, and revenue, not impressions and clicks.
• Experience in ABM or account-based approaches: identifying target accounts, building account plans, and running account-level campaigns.
• A track record of building sales enablement assets that sales teams actually use and numerical evidence that they moved the needle.
• Comfortable working directly with BD and AE teams: presenting plays, running enablement sessions, and getting feedback in the room.
• CRM literacy, comfortable in Salesforce & Hubspot, able to read pipeline data, and willing to own your own contribution to it.
• Strong written communication: you write clearly, commercially, and in plain English.

Preferred

• Experience in professional services, services software, or a vertical with complex buying cycles.
• Familiarity with community-led growth models or experience marketing through a community property.
• Exposure to intent data tools, and potentially ABM platforms (6sense, Demandbase, or similar), or sales engagement platforms.
• Experience in a scale-up or high-growth environment where you\'ve had to build processes from scratch that you personally executed on.

Benefits

• A high-impact, high-visibility role with direct influence on revenue outcomes.
• Close collaboration with senior leadership across marketing, BD, and product.
• Access to a career growing community, one of the best warm audiences in professional services, and the mandate to activate it.
• A lean, fast-moving marketing team where your work will be seen, used, and valued immediately.
• Flexible working, remote-friendly with team gatherings in London and at events.