Product Portfolio Marketing Manager

Reading, UK (On-site)

Salary Not AvailableSenior Level8+ years exp

Posted 4 weeks ago

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Job Summary

Own cross portfolio product marketing and adoption across the Intuitive ecosystem, with a focus on da Vinci Systems, Advanced Technology, I&A and Digital offerings.

  • Portfolio ownership: manage the da Vinci, Advanced Tech, I&A and Digital portfolios to drive harmonized messaging and adoption.
  • Launch enablement: partner with Clinical Marketing, Sales leadership and Training to plan go-to-market strategies that boost utilization.
  • Adoption engine: embed the digital portfolio into commercial teams and build reference centers to accelerate deployment and case-oriented value communication.

Job Description

Responsibilities

  • Build and leverage product management skillsets to manage the existing da Vinci Systems, Advanced Technology, I&A and Digital portfolios.
  • Create go-to-market strategies for new products within multiple surgical specialties through close collaboration with the Clinical Marketing, Sales leadership and Training teams on launch strategies and tactics to increase utilization.
  • Integrate the digital portfolio into the commercial teams, to drive awareness and adoption of the entire Intuitive Ecosystem in alignment with business goals.
  • Engage key customers to create and develop reference centers to accelerate technology adoption and utilization of da Vinci systems, Advanced Technologies and Digital solutions.
  • Create clinical and economic reference stories (QTIs) and marketing collateral that articulates the value proposition associated with Intuitive’s technologies.
  • Develop analytical, scalable tools to monitor the portfolio, competition, and opportunities, in collaboration with the Sales Operations Team, to leverage data that informs marketing and sales strategies and opportunities.
  • Identify and scale best demonstrated practices through Key Opinion Leaders and the Field Sales team to improve regional variation in technology adoption and utilization.
  • Identify and develop Product Champions for existing and newly launched products across surgical specialties.
  • Collaborate with Key Opinion Leaders and European Product Marketing to develop localized value propositions and messaging for Intuitive’s technologies.
  • Partner with European and Regional Marketing and Sales at conferences and tradeshows, Executive Education Events, Market Development Events, and Key Customer events, to deliver impactful product demonstrations (test-drives), technology presentations, and ensure the key product messaging is included in Intuitive-sponsored presentations and customer interactions.
  • Grow Energy and Stapling utilization across the UK and Ireland and support sales by implementing new sales tools and collateral.
  • Develop and maintain procedural knowledge and key surgeon relationships by attending cases and collaborating with Regional and EU Marketing.

Requirements

  • Bachelor’s degree in life science or business discipline.
  • Chartered Institute of Marketing or Advanced Diploma preferred.
  • 8+ year’s experience within a medical device or therapeutic company.
  • 4+ years of Clinical/Product marketing experience within a medical device or therapeutic company.
  • Proven ability to effectively position, launch and message product/procedure.
  • Demonstrated ability to work creatively, prioritize and smoothly manage goals and initiatives with competing priorities.
  • Strong commercial acumen to drive product adoption.
  • Self-starter with ability to problem solve and establish solutions in a high-growth and fast-paced environment.
  • Excellent verbal/written communication and presentation skills in English.
  • Strong interpersonal skills across multiple constituents.
  • A keen ability to manage projects, keeping budgeting, organizing, prioritizing and coping with multiple tasks.
  • Strong knowledge of the MS Office product suite.
  • Ability to travel 20-30%. International travel required.
  • The role will be based in Winnersh with office days on Tue, Wed & Thu.

Nice to have

    Benefits