Own product marketing across launches and messaging for defined segments, turning customer insights into enablement and roadmap inputs, plus maintain a unified segment messaging house.

• Go-to-market, launches, and enablement
• Own Product Marketing execution of product launches within your segment, covering positioning, messaging, internal communications, and enablement materials, coordinating across teams to deliver against launch plans
• Build and maintain enablement assets for your segment, including one-pagers, objection handling guides, and messaging summaries
• Own and maintain customer-facing roadmap content and product messaging across relevant channels
• Customer marketing and retention
• Own customer marketing activity for your segment in close partnership with the Customer Marketing team — including lifecycle communications and retention-focused campaigns
• Partner with Customer Experience to understand where customers may need additional support, and translate those insights into messaging and enablement that help them succeed
• Positioning and messaging
• Develop and maintain a messaging house for your segment, translating positioning into clear, usable messaging pillars and proof points
• Draft and refine messaging for specific use cases, personas, or products, with a good eye for clarity, differentiation, and tone