Product Marketing Manager

Responsibilities

• Working closely with Product, Commercial, Customer Success and Marketing, you will connect product development with customer and commercial needs, helping customers understand the value of our products, enabling successful launches and increasing adoption, retention and long-term customer value.
• Own the group product marketing calendar, aligning internal and external communications and promotional activity with the WGSN and IWSR product roadmaps.
• Develop and deliver proportionate go-to-market plans for product launches, releases and enhancements, determining the right audiences, messaging, channels and level of promotion.
• Ideate and manage how the product roadmaps are communicated to customers, demonstrating the ongoing value of their subscription and supporting retention.
• Coordinate activity across teams, anticipating dependencies, risks and gaps to ensure launches are delivered effectively.
• Develop launch plans, messaging frameworks, sales presentations, battlecards, FAQs, campaigns and other market-facing assets supporting product launches and commercial conversations.
• Translate complex product features, capabilities and data into clear, compelling customer benefits.
• Establish and continually refine product positioning, value propositions, messaging frameworks and product narratives across both brands.
• Develop and maintain customer personas to strengthen how we attract, engage and retain customers.
• Work closely with Commercial and Sales Enablement teams to understand their needs and equip them to communicate product value confidently and consistently.

Requirements

• Significant experience in B2B product marketing, ideally within a subscription, data, intelligence or SaaS environment.
• A strong track record of launching products and go-to-market activity across multiple products or markets.
• Experience developing positioning, value propositions, messaging and personas
• The ability to translate complex products, data and capabilities into simple, compelling customer benefits.
• Strong commercial awareness and a clear understanding of how product marketing contributes to acquisition, adoption, retention and growth.
• Excellent written and verbal communication skills, with a high level of accuracy.
• The confidence to build relationships, ask the right questions and challenge constructively across teams and levels of seniority.
• Strong organisational skills and the ability to manage multiple priorities while maintaining momentum and attention to detail.
• A proactive, self-starting approach, with the judgment to anticipate gaps and take accountability for outcomes.

Benefits

• - 25 days of holiday per year - with an option to buy/ sell up to 5 days
• - Pension, Life Assurance and Income Protection Flexible benefits platform with options including Private Medical, Dental Insurance & Critical Illness
• - Employee assistance programme, season ticket loans and cycle to work scheme
• - Volunteering opportunities and charitable giving options
• - Great learning and development opportunities.