Responsibilities

• Own GTM messaging and positioning across both products and all customer segments, anchored to “Visibly Better Communication” and our workplace communication category
• Lead product launch planning and execution — from internal readiness through to market release — and own the launch readiness gate
• Build and run a competitive intelligence programme: quarterly CI reports on top competitors and quarterly battle-card refreshes — grounded in regular time with Sales on why we win and lose, and with CS on why customers expand and churn
• Own current messaging, talk tracks, and objection handling - and measure GTM enablement adoption, not just delivery.
• Define ICP narratives and buyer-persona frameworks across all revenue segments, keeping internal language out of external copy
• Partner on pricing and packaging — feeding market research and customer insight into pricing work and translating the agreed model into clear, compelling external narrative
• Monitor the analyst landscape (Gartner, Forrester, IDC) and keep baseline relationships warm, ready to scale into a full AR programme as we grow
• Run customer and prospect interviews, deal debriefs, and churned-customer conversations (where appropriate) — feeding real buyer language back into messaging, positioning, and battle cards
• Bring an AI-first approach to research, competitive monitoring, and content production — and push the wider team’s thinking forward

Requirements

• 4+ years in product marketing, ideally in B2B SaaS
• You’ve owned positioning and messaging end-to-end — not just executed someone else’s narrative
• You’ve run product launches and can show what “market-ready” actually means in practice
• You have strong editorial instinct — you can spot weak, derivative, or jargon-heavy copy and fix it, and you always lead with the customer’s problem
• You’re comfortable in a revenue conversation — win/loss, competitive deals, and pipeline are your natural territory
• You build competitive intelligence that GTM actually uses, not reports that sit unread
• You actively use AI tools to accelerate research and production, and you’re always looking for the next step
• You communicate clearly across functions — as comfortable with Sales and Product as you are with creative

Preferred

• Experience marketing a multi-product PLG portfolio or a platform-plus-products story
• Familiarity with pricing & packaging work and translating pricing models into market narrative
• Experience standing up or feeding an analyst-relations programme (Gartner, Forrester, IDC)
• Background in workplace technology, HR tech, or enterprise SaaS
• Experience producing content for both HR/Internal Comms and IT/Ops buyer audiences
• Experience aligning multiple GTM motions across products

Benefits

• Take the Time You Need – Unlimited paid time off to rest, recharge, or explore.
• AI As Standard - You'll have access to the AI tools you need to work the way we're describing. We don't ask you to work with AI and then make you fight for a license.
• Hybrid-First Flexibility – A blend of in-office collaboration and remote freedom
• Work From Anywhere – Up to one month a year to work remotely from any location in the world
• Home Office Boost – Stipend to set up your ideal remote workspace.
• Flexible Hours – Work when you're most productive with our flex-time approach
• Future You, Funded – Pensions provided by The People's Pension
• Family First – Generous, enhanced parental leave for all parents
• Grow With Us – Personal development budget to fuel your learning and career growth
• Comprehensive Health Cash Plan – Claim money back on essential health care, for both you and your children