Responsibilities

• Own go-to-market end to end for large platform, admin and Salary Sacrifice product releases, from positioning through to post-launch adoption
• Build launch plans, define deliverables and secure cross-functional commitments from Product, Sales, Client Success, Implementation and Support
• Run the launch cadences: GTM kick-offs, progress check-ins, Revenue team training sessions and regular business-wide updates
• Develop positioning and messaging tailored to segment and buyer, translating product detail into commercial language the Revenue team can use without further translation
• Design and deliver product training for Sales, Client Success, Implementation and Support, in partnership with the Product Marketing Specialist and Enablement Lead
• Build and maintain enablement assets including battlecards, pitch decks, playbooks and ROI tools
• Own technical writing for your product portfolio: help centre articles, how-to guides, admin documentation and internal reference material
• Write client-facing release comms and transactional copy, and provide the product substance for client education campaigns
• Gather competitive intelligence and turn it into practical, usable battlecards and objection-handling material
• Track and report on product adoption and your influence on the revenue lines tied to your launches, and run feedback loops between clients, Revenue and Product

Requirements

• At least three years' experience in product marketing, product management or a closely related role within a B2B SaaS environment
• A track record of running product launches end to end, including the cross-functional coordination that comes with them
• Proven ability to build positioning and messaging that changes how a product is sold
• Exceptional writing skills across formats: commercial copy, enablement material and technical documentation
• Confidence working with senior stakeholders and holding them to commitments without direct authority
• A strong analytical instinct and the ability to act on adoption and usage data, not just report it
• Fluent, active use of AI tools in your day-to-day work, for research, content production and speed. This is a requirement rather than a nice-to-have
• Strong organisation and the ability to manage several launches simultaneously at different stages
• Genuine curiosity about the HR tech market, competitors and how the category is moving

Preferred

• Experience in HR, benefits, employee experience or another regulated or partner-dependent product area
• A degree in marketing, business or a related field