Product Marketing Manager

London, UK (Hybrid)

Salary Not AvailableMid Level5+ years expPermanent

Posted 7 days ago

Job Summary

Own MOFU/BOFU content strategy and enablement, translating messaging into assets, sales tools, and guides while driving insight, measurement, and fast, autonomous delivery.

  • Lead content strategy for MOFU/BOFU to support buyer education and pipeline progression.
  • Collaborate with Product, Sales, CS, and Marketing to align GTM messaging and assets.

Job Description

Responsibilities

  • Drive content strategy for MOFU and BOFU stages - identifying content gaps across the Outpost24 portfolio and creating clear, compelling assets that support buyer evaluation, sales conversations, and pipeline progression.
  • Translate positioning and messaging into practical content - turning value propositions, personas, use cases, and competitive differentiation into web copy, solution briefs, comparison assets, guides, webinars, analyst-ready narratives, and sales enablement materials.
  • Create high-impact sales enablement - including pitch decks, battlecards, objection-handling guides, demo narratives, discovery questions, talk tracks, competitive leave-behinds, and assets that help Sales explain value clearly across different buyer needs and portfolio areas.
  • Drive insight across the organisation - gathering and distilling customer feedback, market trends, and competitive intelligence into clear guidance for product direction and GTM strategy.
  • Measure and improve content effectiveness - tracking how MOFU and BOFU assets are used by Sales and Marketing, gathering feedback on what works, and continuously improving content quality, relevance, and commercial impact.
  • Work with pace and autonomy in a fast-moving, agile environment - delivering high-quality outputs quickly and reliably.

Requirements

  • 5+ years of B2B Product Marketing experience in cybersecurity, with a strong track record of creating content and enablement for complex technical products.
  • A track record of planning and producing high-quality MOFU and BOFU content that supports buyer education, product differentiation, and sales conversations.
  • A clear, concise writer who can turn technical detail into compelling portfolio content, from solution messaging and explainer copy to sales enablement assets and buyer-facing materials.
  • Strong storytelling and presentation skills, with the ability to turn portfolio messages into clear webinars, sales decks, customer-facing narratives, and enablement materials.
  • Ability to move fast and work independently in a fast-paced, agile environment.
  • A collaborative approach with Product, Sales, CS, and Marketing.

Benefits

  • At Outpost24, you'll join a company where your ideas, contributions, and development truly matter. We're growing quickly, but we've worked hard to maintain a collaborative, down-to-earth culture where people are empowered to take ownership, make an impact, and challenge the status quo. As part of our team, you'll work alongside talented colleagues from across the globe while helping shape the future of a leading cybersecurity company.
  • The opportunity to be part of a fast-growing and fun European cybersecurity company.
  • A healthy work-life balance, so you can enjoy flexible work hours and a hybrid working environment (2-3 days in office).
  • Employees also benefit from regular performance conversations with their managers, focused on development, career progression, and self improvement.
  • Join our team in one of our European office, and experience a workplace that’s as vibrant as the city, from fun socials, great perks, and a collaborative environment!
  • And that's just the beginning! We believe great people do their best when they feel trusted, supported, and excited about what they do, and that's exactly the kind of environment we're building at Outpost24.
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Outpost24

4.1 Glassdoor

Outpost24 offers industry-leading Attack Surface Management solutions that keep security teams one step ahead of emerging threats. We help thousands of organizations around the world to identify, protect, and monitor digital risks before they can be exploited. Outpost24 was founded in 2001 and is headquartered in Sweden, with offices in the US, UK, France, Belgium, the Netherlands, Spain, and Vietnam. To learn more about our products and services go to https://outpost24.com/If you want to work for Outpost24 visit http://outpost24.com/careers/

Founded in 2001
Karlskrona, Blekinge County, SWE
266 employees (17 in marketing)
83% recommend to a friend
84% CEO approval

Salaries

Product Marketing Manager median pay in the United Kingdom

£63K/yr

Most pay falls between £48K and £70K. Based on 20 salaries.

See all Outpost24 salaries

Marketing Team

Marketing Team Size
14 (5% of company)
Median Career Experience
5 years
Median Tenure
3.8 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$23.9M
Last Raise
$23.9M
Private Equity, 3 months ago

Funding History

  • Dec 2025
    Private Equity
  • Jan 2024
    Series Unknown
  • Dec 2020
    Series C • $23.9M

Traffic Signals

Monthly Visitors
77.8K
Monthly Google Ads Budget
$5K
Traffic Source Mix
Search
47.9%
Direct
39%
Referral
8.6%
Social
3.3%
Paid
1.1%

Headcount Trend

Current headcount: ~269

News about Outpost24

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Product Marketing Manager

Outpost24 · London, UK · Hybrid