Responsibilities

• Own product and new product introduction (NPI) go-to-market strategy, including segmentation, positioning, and demand creation.
• Develop compelling value propositions, competitive differentiators, and customer-facing messaging that align with business objectives.
• Define and execute demand generation programs to expand market reach across new regions and customer segments.
• Collaborate with division-level Marketing Demand Management (MDM) teams to plan and execute integrated campaigns.
• Partner with sales and channel teams to drive enablement, ensuring effective adoption and execution of go-to-market plans.
• Track post-launch performance, including adoption rates, win/loss analysis, and customer feedback, to optimize future launches.
• Leverage insights from customer, competitive, and market data to refine positioning and identify growth opportunities.
• Drive measurable business impact through marketing-influenced revenue and pipeline growth, customer acquisition and expansion, campaign ROI, and sales enablement effectiveness.

Requirements

• 7+ years’ work experience in product marketing, commercial, business development, or related roles in BioTech/Pharma, Industrial, Academic/Government, or Healthcare sectors
• Experience in developing and launching new products in a global matrix organization and working with channels, key customers and commercial teams.
• Experience with forecasting, budgeting and analysis of business situations, driven profiles and pricing analysis.
• Proven ability to interact effectively with cross-functional and cross-cultural teams to achieve significant business objectives.
• Proven success communicating highly technical/sophisticated information at all levels in an organization and be comfortable owning aggressive targets and goals.

Preferred

• MBA preferred.