Responsibilities

• Craft product narrative, positioning, segmentation, and align communication with partner teams.
• Lead go-to-market planning, coordinating global and regional launches effectively.
• Develop product positioning, value propositions, narratives, and marketing messages that deeply resonate with the target audience.
• Take ownership of the entire product marketing lifecycle, including messaging, and competitive intelligence for a new product launch.
• Analyse the market landscape and assess alternative technologies to focus the company's messaging on product differentiation and unique advantages.
• Understand and articulate industry trends, representing the voice of the customer to shape the product and user experience in collaboration with cross-functional teams.
• Collaborate with sales, client success, and the research teams to gather customer feedback, incorporate it into product marketing messaging, and provide recommendations to Product teams for enhancements.
• Work closely with product management, marketing managers, and commercial teams to establish best practices and ensure successful product launches and services.
• Liaise with the design team to ensure product positioning and value messaging are seamlessly integrated into user interfaces.
• Supervise and communicate progress on plans, key milestones, roadblocks, and mitigation approaches.

Requirements

• Proven experience in Product Marketing
• Data driven and results oriented
• Proven success developing and delivering product positioning, value propositions, and narratives
• Comprehensive understanding of the product development and go-to-market process
• Understanding of the technical aspects of product development
• Developed interpersonal skills with the ability to listen and socialise ideas across functions
• Ability to channel the voice of the customer into practical recommendations
• Ability to learn and adapt quickly to constant change and work effectively in a fast-paced environment
• Ability to translate technical specifications and capabilities into customer and business value statements
• Strong structured problem-solving skills and attention to detail

Preferred

• Travel industry experience
• Knowledge or experience in airport/loyalty/travel tech sectors