Responsibilities

• Own positioning and messaging for Disguise's software-led platform, translating complex hardware and software into clear, differentiated, solution-focused value.
• Lead go-to-market for software launches and updates, driving adoption and recurring revenue while supporting integrated GTM across hardware and services.
• Get deep into the products, partnering with Product and Engineering to shape narratives informed by real customer insight and market context.
• Lead high-impact sales pitch decks, talk tracks, and playbooks using learned customer language to enable confident, solution-led selling.
• Collaborate with Content Marketing to identify and develop compelling customer case studies that prove real-world impact.
• Enable sales and partners with clear, consistent messaging, training, and collateral that scales globally.
• Act as the voice of the customer, spending time with users to keep messaging grounded, relevant, and resonant.

Requirements

• Deep product marketing expertise (8+ years) across positioning, messaging, value propositions, and go-to-market
• Proven experience launching and scaling software products, ideally in SaaS industries or creative, media, technology
• Ability to deeply understand complex software and hardware, and turn that insight into clear, solution-led customer narratives
• Strong end-to-end GTM execution from strategy and messaging to sales enablement and campaign delivery
• Customer-obsessed and insight-driven, with experience translating market and user research into product and GTM impact
• Confident sales enabler, creating pitch decks, playbooks, training, and collateral that help commercial teams win
• Commercially and data minded, comfortable measuring adoption, impact, and performance
• Highly collaborative, effective across Product, Sales, Marketing, and Customer Success
• Clear, compelling communicator with exceptional storytelling skills
• Organised, detail-driven, and able to deliver high-quality work at pace